5 launch mindset shifts that you need to save your launch

Do you need a launch mindset shift to save your launch?

I’ve been doing online launches for 6.5 years. I’ve seen so many things come and go and major shifts happen in the market.

I remember back when I could send a few emails, post on social media (and that means just Facebook!) and get 20% conversion. I like to call those the glory days!

And whilst the external market is constantly changing and there are always more strategies and technologies to learn… the thing that doesn’t change is the need to maintain a positive mindset whilst launching.

So in this blog I’m going to discuss the five launch mindset shifts you need to make to ensure a brilliant launch of your online product or program. Especially if you are in the middle of a launch that is not going to plan!

5 launch mindset shifts that you need to save your launch

Launch Mindset Shift #1: Keep showing up

One of the most important lessons I’ve learnt is to keep showing up. Even when it feels like your launch has failed, even when it feels like no-one is listening, even when it feels like you have said too much.

It’s not always easy but it is so important.

You need to show up for yourself, show up for your work and your message, show up for your commitments and show up for your potential clients.

I’ve learnt over the years that there is always someone (or multiple someones!) listening, always someone who still needs to hear you, always someone who needs a little more encouragement. You need to hold the space and be the example. If they see you flaking then guess what? They are going to flake on you!

It’s simple but it is so tempting to stop showing up. To think no-one is listening. To think ‘Oh I captured everyone with the early-bird’.

You need to keep showing up.

Even when it’s scary, even when you don’t want to, even when you have resistance.

[bctt tweet=”Just show up and the universe will take care of the rest.” username=”kathhocking”]

Hold the possibility and the potential.

Show up for yourself if nothing else.

Launch Mindset Shift #2: Own the possibility

There is a difference between ‘seeing the possibility’ for yourself during a launch, setting goals and thinking about what is possible and ‘owning the possibility’.

Owning the possibility means claiming it. It means declaring that it is yours before you can see it. It means having the courage to believe in yourself and your program so much that you see it as an inevitability… not a possibility.

I want you to own the possibility of what you can be, what you can do and what you can have, what you can teach and what you can earn.

But we have to do this without the proof. And that takes courage.

You need to be willing to be in the unknown, in the mystery, in the void and in the metaphorical darkness during your launch.

But more than that you need to be willing to take action, to invest, to believe and to keep showing up when you are in that void because you are truly owning the possibility of your greatness.

All of the people you admire in the online world (whether that is Denise Duffield Thomas, Marie Forleo, Nisha Moodley or anyone else) they had to show up and keep showing up, own the possibility and keep taking action before there was any proof.

Ultimately these women invested in themselves before they had the proof and they became the possibility as a result.

Launch Mindset Shift #3: The Warrior & The Priestess

A major mindset shift we need to make is from the Warrior to the Priestess. I wrote about these archetypes in this blog.

When you launch do you feel like you are heading into battle? Do you feel like you need to fight and hustle for every sale?

Now don’t get me wrong, I’m not against warrior energy! In fact, some of my fave goddesses are warrior goddesses – think Athena, Artemis, Kali and Durga.

But for a moment think about it, wouldn’t it be nice to go through your launch with the energy of a high priestess? Calm, receptive, magnetic and nurturing?

Think of goddesses such as Fortuna and Aphrodite… all beauty and surrender and receptivity.

For much of my life, I’ve carried an energy of needing to shield up to go into battle. Whether that’s in relationships that didn’t work, my family drama, work that wasn’t my calling and yes… even launches!

But one of the biggest changes in my launch mindset has been laying down the shields, surrendering and opening up to receptivity.

Knowing that I don’t need to DO anything to magnetise my soul clients – I just need to BE. In fact one of my favorite activities during a launch is simply listening to my guided meditation to call in my soul clients.

So if you are in a launch that is not going the way you planned, I challenge you to ask yourself:

  • How am I invoking warrior energy right now?
  • Am I all shielded up?
  • How can I be more open, receptive and vulnerable?
  • How can I embody the priestess energy and magnetise my soul clients to me rather than feeling I have to fight for them?

Launch Mindset Shift #4: Stop worrying about perfect

Women, in particular, have been conditioned from very little girls to need to be perfect.

And so often we don’t show up in a launch because we worry about not being perfect, worries like:

  • But my hair and/or make-up isn’t done
  • I don’t know what to say
  • I’m worried I’ll make a mistake if I do a live
  • If I don’t have a script, I’ll mess it up

[bctt tweet=”You have to let go of the perfect and embrace bravery and vulnerability instead.” username=”kathhocking”]

We don’t want perfect looking leaders who stick to a script and never get it wrong. We want real, vulnerable leaders who we can relate to and connect with.

By worrying about being perfect we are turning away our true soul clients and we are minimising the connection that we can make with them.

If you want to turn your launch around you need to be visible and be vulnerable and connect with your soul clients.

Launch Mindset Shift #5: Ignore the haters

If you want to turn your launch around, you are going to have to ignore the haters.

Once you start doing proper launches with a serious sales email sequence, you are going to get haters. These are people who tell you that you are sending too many emails. You might even get nasty and rude emails in response – god knows I have!

It’s a very common fear amongst my clients that they are sending too many emails, they feel ‘too salesy’.

I remind my clients all the time a couple of things:

1. Remember all that free content you have GIVEN them – the blogs, the webinars, the video series or challenges?


2. You are running a business not a fan club! The aim of the game is not the maximum amount of subscribers at any time. The aim is to have people on your list that are interested in your products and want to hear from you!

It is not a crime to give all this free content and then to ask for a sale. It is not a crime to earn a living, to feed your family. It is not a crime to invite people to learn from you and be supported by you. It is not a crime to be wealthy from your soul work!

So stop treating yourself like a criminal or a sub-par human!

As women we are conditioned and told to be nice… don’t piss anyone off… be quiet… fit in.

[bctt tweet=”Launching our soul work requires us to show up, be visible and to claim our potential.” username=”kathhocking”]

And that means that yes, some people are going to be triggered by that and sadly there are people out there who won’t just simply unsubscribe but they’ll feel a need to dim your light, to be rude and hurtful to ‘put you back in your place’.

Don’t let them.

I hope these mindset lessons have been helpful to you for your launch and you have a launch mindset shift that you can go and try in your own launch.


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