Hi! I’m Kathryn Hocking.
I’m a Business Astrologer & AstroBrand Designer
I work with soul-led women (and a few adventurous gents!) to illuminate their soul purpose through their business (or future business!).
This work is truly my passion – nothing lights me up more than helping soulful businesswomen to align their businesses to their astrological blueprint.
I started my own business with a baby at home and while still working full-time, and managed to balance the two for twelve months.
I began by providing a whole bunch of services – life coaching, business coaching, marketing advice…
Then one day, while I was running along the beach, I had a bolt of inspiration: my clients – who were mainly busy mums – NEEDED my advice and support, but didn’t have much time or money to spend on coaching. But there was one way of delivering my services that would allow them to get the best of both worlds… Yep, you guessed it: eCourses.
So, along with everything else, I also created my very first eCourse.
With my background in professional training, it was only natural to branch into this mode of delivery. But something happened that I didn’t expect: I fell in love with it – the flexibility, the freedom, the awesome burst of income. All of a sudden I could spend more time with my family, I could dictate my own hours, and I could escape the ‘time for dollars’ paradigm.
And it turned out, I wasn’t the only one who loved it – so did my tribe. Even though I only had a tiny list and a small platform, that very first eCourse was a success. I had a heap of people jump aboard, eagerly devour the content, and then immediately ask when I was launching the next one… That was it – I’d found my sweet spot! I’d honed in on that amazing intersection where my zone of genius collided with what my tribe needed most…
That’s what sparked this whole journey.
I went on to create, launch and deliver a series of successful eCourses. In just over 12 months, I replaced my corporate income with six figures earned from my own business – almost all of it through eCourses. I quit my corporate job and threw my heart and soul into creating genuinely valuable online programs for my growing tribe.
After 3 years (and 6 eCourses), with all that amazing experience and expertise under my belt, I found my niche: helping other people to launch their own successful eCourses, so they could create an abundant freedom-based lifestyle for themselves.
But my clients needed more...
Over the next few years, something shifted and I realized that I wanted to be able to support them in a more holistic way.
So I took a leap of faith and created my first soul-led course Launch Mastery helping women to tune into their intuition, invoke bravery, and learn how to launch in a way that is soulful and sustainable.
But I realized this still wasn't enough.
So I honed my healing skills, and undertook studies such as Reiki, a 1 year Energy and Soul Medicine Practitionership, a Chakra Healing Certification, and intensive astrology training.
I became a certified Soul & Energy Medicine Practitioner and Soul Centre Intuitive and this allows me to take the work with my clients next level.
And then, I introduced Business Astrology & Branding to my toolkit
After witnessing and supporting hundreds of women to launch I have developed my own Astrology methods to help women entrepreneurs be brave, be visible and launch their soul work.
I am a practicing business astrologer and use this as a primary tool with my clients. I run the Embodied Soul Astrology Academy for Soulful Business Women.
I have also developed my own proprietary AstroBranding method and work with clients to design their soul-aligned AstroBrand through my sister business Pisces Creative Co.
I'm helping them to find the bravery to launch their soul work in a BIG way by aligning with their astrological blueprint and true soul purpose.
So these days, life is pretty awesome.
- I live by the beach with my two gorgeous munchkins and wonderful husband.
- I get to indulge my passion for travel.
- I get to invest in myself and my business – attending and speaking at divine events, workshops and retreats around the world.
- I’ve got the freedom to control my schedule and workload, to work with the ebb and flow of my body, energy, and creativity (and take a random trip to the day-spa if I feel the need!).
- And every day, I get to inspire passionate people to follow their soul, bravely share their gifts with the world, and become the leader they were meant to be.
If you want the up-close-and-personal details…
- I love bad reality TV (think Real Housewives + The Bachelor) – I'm ever so highbrow.
- I’m slightly obsessed with organizing my in-box and updating Asana
- My secret dream (that I still intend on pursuing even if it takes me ‘til I'm 95 to get it done) is to see every country in the world
- I've realized that I'm not doing anyone any favors if I am not following my soul and being true to who I really am
- I’m an ocean-loving Sagittarius, with an (extreme) Virgo rising who likes to get sh*t done and a Cancer moon (making me part homebody, part globetrotter - all organization).
- I’m also an introvert, yet I thrive on running live workshops and leading small groups as well as speaking on stage to large groups. (I’m a creature of contradictions!)
- Freedom is my highest value and I need a lot of white space in my life to feel balanced.
What makes me different from the other Astrologers out there?
My three guiding principles are honesty, integrity, and quality.
I believe in creating beautiful offerings that take you on an amazing experience - because business should be beautiful and soulful.
I blend strategy and soul in a really practical and down-to-earth way and I want you to create a business that is sustainable - i.e. it doesn't leave you a year or two down the track totally burnt out!
I'm not into the internet marketing schtick, I want to teach you how to build a premium, quality business that will support you and your family well into the future.
Very few business strategists bring the wealth of skills that I do from proven experience in creating and launching million-dollar courses, grounded soulful and spiritual techniques, and astrology expertise combined with beautiful soul-aligned brand design.
If I could leave you with just one thing, it would be this:
Let go of your fears, doubts, and anxieties, and just take the leap – Dare to dream. Launch your soul work. The universe loves action and will provide opportunities you can't even imagine.
And if there’s one thing I’m sure of, it’s that passion, purpose, and a hefty dose of bravery will get you anywhere.
Connecting with passionate creative people – yep, just like you – is what has me leaping out of bed each morning and eager to jump on the computer. If you’d like to explore the world of Business Astrology you can check out my blog.
Thanks so much for swinging by!