A question I get asked a lot is “how should I brand my business to align with my astrology?”.

Unfortunately it’s not a simple answer!

Firstly, why should we even care about aligning our branding with Astrology?

Good branding elevates your brand, positions your services as desirable and draws your clients to you. So imagine for a second if your branding wasn’t just good, it was also SOUL ALIGNED. 

What do I mean by this? 

I mean imagine if your branding was based on your core essence, your magnetism, your allure and designed to attract the people you are most meant to work with at a soul level?

Sounds amazing, right? But how do we even figure this out?

I’m here to tell you that it’s ALL in your natal astrology chart.

Astrology Branding – Aligning your brand to your astrology chart

In this blog, I’m going to introduce you to my take on the best colour palettes and vibe for each zodiac sign to give you a starting point for your branding. 

You need to keep in mind that your brand is much more than just the colours but they are often the thing we first think of when branding because colours create the emotional connection and response.

However, it’s important to keep in mind that (just like in life!) with branding it’s not all about you and what you like! 

Your brand also needs to consider how others see you and what they are attracted to in you (FYI this is often quite different to how we see ourselves), as well as your soul client vibe and the best way to connect with them and magnetise them to you. I talk more about this in this blog.

Astrology Brand Colours for each Zodiac sign

Every zodiac sign has a colour palette ranging from deep and moody for Scorpio, bright and bold for Gemini and earthy for Capricorn.

And yes it is important to align your branding, particularly if you have a personal brand, with your sun sign, but it’s certainly not the whole story.

If you would like to download my PDF with all the full zodiac sign colour palettes, associated brand archetype, brand vibe words and brand voice guidance then enter your email below. 

And remember you might not immediately like the colours shown but you can always go a little more muted or a lot brighter to bring through your preferred brand vibe.

My full AstroBranding zodiac colour chart employ a range of 5 colours but the purposes of this blog I’m going to simplify things to 3 main colours to consider.

Aries colour palette

For Aries we should use bright bold colours such as red, orange and yellow.

Taurus colour palette

For Taurus we should use earthy muted tones but ones with a feminine edge.

Gemini colour palette

For Gemini we should use bright, fun colours potentially in Neon tones.

Cancer colour palette

For Cancer we should use pale, soft, pastel colours particularly those in blues and greens reminiscent of the sea.

Leo colour palette

For Leo we should use warm desert colours that are still bold such as orange, yellow and camel.

Virgo colour palette

For Virgo we should use calming, healing cool colours such as blue, forest green and greys or taupes.

Libra colour palette

For Libra we should use muted romantic colours such as blush, coral and deep blues and greens.

Scorpio colour palette

For Scorpio, we should use rich, passionate and dark colours that invoke a sense of mystery such as burgundy, wine red and charcoal.

Sagittarius colour palette

For Sagittarius, we want to use deep dark colours that invoke a feeling of spiritual or philosophical pursuits such as grape purple, navy and Charcoal.

Capricorn colour palette

For Capricorn, we should use serious, earthy, traditional colours such as burgundy, camel and navy or khaki.

Aquarius colour palette

For Aquarius we should use colours that are bright, bold and perhaps a little quirky like a firetruck red and jewel tone sapphire blue and emerald green.

Pisces Colour Palette

For Pisces we want to use mystical, sea-inspired colours like seafoam, turquoise blue and purple to give a sense of the soulful and creative aspects of Pisces. I like to describe these as “mermaid colours”.

Astrology Branding – What’s Next

I hope you have enjoyed learning about Astrology branding and being introduced to the colour palettes of each zodiac sign. 

When I work with Astrology Branding clients I look at their chart for their full AstroBrand signature and from this create a custom brand mood board like the ones shown below. 

My AstroBranding framework looks at a minimum of 4 points on your chart and combines anywhere from two zodiac archetypes to 4 or 5 (depending on your unique natal chart) to create your soul-aligned brand mood board.

Once you have your custom mood board and AstroBranding guide you can create your own branding or work with me further on your full brand identity. 

So if you want to dive deeper than just your core essence (your sun sign) then check out my AstroBranding Session to shed light on your astrology branding archetypes.