Self-study course

Discover your Astrologically Aligned Brand

Where brand archetypes meet your natal or business chart.

A powerful fusion of astrology and branding — integrating the twelve Brand Archetypes with your natal or business chart to uncover the brand you were always meant to build. Apply it to your own business first, then certify later to use the framework with clients.

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The Astrologically Aligned Brand
As seen in
BRW Denise Duffield-Thomas Women's Agenda Hay House HuffPost The Zoe Report ISAR The Astrological Association
Sound familiar?

Branding that keeps you stuck

You feel confused and lack clarity about what your branding should be, so you don't get started at all.

You know you want branding that resonates on a deep soul level, but you have no idea how to get there.

You've ended up with branding you don't like, and it stops you from putting yourself out there.

The Astrologically Aligned Brand gives you clarity and finally gets you unstuck.

The Astrologically Aligned Brand
The origin

Born from my own search for alignment

I was struggling with the same challenges in my own branding — nothing felt quite right or fully aligned. So I turned to the one tool I knew could reveal the deeper truth: astrology.

I knew astrology held the keys to unlocking the essence of a soul-aligned brand. So I went deep, and what emerged was the Astrologically Aligned Brand™ framework, a cosmic blueprint for authentic branding.

I've done the hard work, so you don't have to. You get to skip the confusion and go straight to clarity, confidence, and soulful alignment.

The framework

Far beyond your sun sign

It's no coincidence there are twelve core brand archetypes and twelve zodiac signs — a match written in the stars. But aligning your archetype with your sun sign barely scratches the surface. The Astrologically Aligned Brand™ combines four points on your natal or business chart to uncover the brand you're truly here to embody. Since 2019 it has guided over 100 entrepreneurs and practitioners back to the true essence of their brand.

The Astrologically Aligned Brand framework — brand archetypes, astrological archetypes and your chart
i

Your Brand's Essence

Uncover how you radiate your unique brilliance in your business and align with your true purpose in the world.

ii

Your Brand's Allure

Understand how others perceive your business, and learn to authentically leverage this to your advantage.

iii

Your Soul Clients

Discover who your soul clients truly are, and how to effortlessly attract them to your business.

iv

Your Brand's Connection

Learn how your business can authentically connect with your soul clients.

Plus any other significant archetypes that need to be part of your aligned brand, based on an assessment of your natal or business chart.

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How it helps you

From confusion to a brand that's truly you

Create your authentic brand

Put yourself out there with clarity and confidence, fully expressed as you. Your brand essence is already written in your chart — this program brings it to life.

Clear direction to move forward

No more second-guessing. You'll be ready to brief a designer or DIY, with a custom mood board and colour palette that captures your soul-led identity.

Discover what clients already love

Your chart reveals the magnetic qualities that draw people to you. Learn to harness these strengths to expand your impact with authenticity and ease.

Attract your soul clients, effortlessly

Forget long ideal-client worksheets. When your brand aligns with your astrological signature, it becomes a magnet for the people you're meant to serve.

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In their words

What students are saying

"I loved the whole process of going through my astrology chart and finding out what my brand should look like, what it says, and what my client looks like."

Toni Stevens

Toni Stevens

"As an astrologer, I wanted to leverage astrology in my rebranding. I loved working with my business chart to develop a brand that spoke to its energetic make-up and the clients I want to attract."

Melissa Brisbane

Melissa Brisbane

"If you're at all challenged by branding, or want a truly soul-aligned presence, I highly recommend working with Kathryn. It will completely change how you approach branding and messaging."

Bobbi Kline

Bobbi Kline

"I now have a succinct brand framework, giving me clarity around power words, audience archetypes, aligned values, and a brand voice that resonates."

Lisa Erhart

Lisa Erhart

"I loved how in-depth this course was. It was fun, interactive, and super helpful and informational."

Ally Negrete

Ally Negrete

"Discovering my soul-aligned AstroBrand helped me align all the different parts of my business into an aligned and cohesive whole."

A student

What you'll learn

Six soulful, strategic modules

Intro to Astrologically Aligned Branding
Module one

Intro to Astrologically Aligned Branding

Where brand strategy meets cosmic alignment. This is where your journey begins.

  • Explore the 12 core Brand Archetypes and how they align with the 12 Zodiac Signs
  • Receive 12 beautifully curated AstroBrand™ mood boards to inspire your visual identity
  • Discover four sub-archetypes for each sign, to add nuance and depth
  • Learn to apply the framework to your natal chart, business chart, or both
Your Brand's Essence
Module two

Your Brand's Essence

Discover the radiant core of your brand — how your business is cosmically designed to shine.

  • Explore the energetic signature that fuels your visibility, leadership, and success
  • Identify your unique Essence Sub-Archetype to refine and deepen your brand expression
  • Understand the essence your business is here to embody, and let it shine through everything
Your Brand's Connection
Module three

Your Brand's Connection

The way your business is designed to connect, nurture, and build deep trust with your soul clients.

  • Discover how your brand naturally supports and emotionally resonates with others
  • Explore the energy that shapes your brand's tone, presence, and client experience
  • Identify your Connection Sub-Archetype to refine your emotional frequency and relational style
Your Brand's Allure
Module four

Your Brand's Allure

The magnetic first impression your brand makes — the energy that captivates your soul clients before you say a word.

  • Discover what your soul clients are most naturally drawn to in you and your business
  • Uncover your Allure Sub-Archetype to refine how your brand is perceived
  • Explore how to embody this energy in your content, presence, and positioning
Your Soul Clients
Module five

Your Soul Clients

Your brand isn't for everyone — it's here to magnetise the clients your soul is destined to serve.

  • Discover exactly who your soul clients are, beyond surface-level demographics
  • Uncover the Soul Client Sub-Archetype to refine your voice, offers, and messaging
  • Go deeper to identify your Super Soul Client — the one your work is truly designed to support
Your Astrologically Aligned Brand
Module six

Your Astrologically Aligned Brand

Integrate everything into a cohesive brand identity that truly reflects your essence.

  • Synthesise your Astrologically Aligned Brand™ into a clear, powerful blueprint
  • Identify your most aligned colour palette using colour psychology and design theory
  • Create a custom mood board using a Canva template and step-by-step training
  • Receive my go-to visual resources, plus personalised feedback on your mood board
Everything you receive

What's included in the course

7 recorded coaching calls

Placed in the members site for you to watch at your leisure.

7 training modules

Access to my custom membership site plus beautiful PDF workbooks to apply your learnings to your own chart.

Printed AstroBranding cards

A professionally printed set of 12 AstroBrand™ cards, sent to you in the mail.

Your next step, after the course

Certify in this framework

Once you've applied the Astrologically Aligned Brand™ to your own business, certification is the next step for business astrologers, brand strategists, designers and website designers who want to offer it to their clients — with the templates, guidance and a licence to use the framework professionally.

Valued at $3,600 USD — yours for just $997 USD

7 Practitioner Modules

Workbooks guiding you through using this framework with clients — checklists, process flows, and troubleshooting.

Valued at $700

Practitioner Guide

An additional guide to support your work with clients using this framework.

Valued at $200

7 additional live coaching calls

Guiding you through using this framework with clients and completing your assessment tasks.

Valued at $600

Templates & resources

Client questionnaire, mood board and report template, creative brief, brand guide template, and research resources.

Valued at $500

Additional tutorials

Advanced tutorial in colour palette creation using Canva or InDesign.

Valued at $100

Practitioner Resource Guide

Essential list of books, tools, and courses to become an Astrologically Aligned Brand Strategist, including graphic and logo design training.

Valued at $100

Strategy examples

Over 40 examples of integrating archetypes into cohesive brand boards, and a dozen taken through to full brand identity.

Valued at $200

Dedicated community

A community of other students taking the certification, to share tips and tricks with.

Valued at $100

Certification tasks

Knowledge quiz, three client mood boards and strategy recommendations, personalised feedback, and a licensing agreement. Three months to certify after the final call.

Valued at $1,000
Your investment

Choose your pathway

Learn only
Pay in full

The Astrologically Aligned Brand

$499 USD
  • 7 coaching calls (value $700)
  • 6 detailed course modules with PDFs, videos & resources (value $1,200)
  • Mood board & Brand Guide template (value $200)
  • 12 Brand Archetype cards sent in the post (value $50)
Get started
Payment plan

The Astrologically Aligned Brand

2 × $275 USD
  • 7 coaching calls (value $700)
  • 6 detailed course modules with PDFs, videos & resources (value $1,200)
  • Mood board & Brand Guide template (value $200)
  • 12 Brand Archetype cards sent in the post (value $50)
Get started
Certify
Pay in full

The Astrologically Aligned Brand Certification

$1,497 USD
  • Everything in the Learn pathway
  • Certification upgrade: additional calls, workbooks & resources (value $1,600)
  • Practitioner templates, guides & resource lists
  • Certification tasks & licensing to use the framework with clients
Get started
Payment plan

The Astrologically Aligned Brand Certification

3 × $550 USD
  • Everything in the Learn pathway
  • Certification upgrade: additional calls, workbooks & resources (value $1,600)
  • Practitioner templates, guides & resource lists
  • Certification tasks & licensing to use the framework with clients
Get started
Imagine

Wouldn't it feel amazing if…

  • You no longer felt lost and confused about your brand
  • You had a clear brand mood board and strategy guide to give a designer, or to design your own visuals
  • You knew how your business truly shines, and the specific way you shine within it
  • You knew how to connect authentically with your soul clients
  • You knew what your soul clients love about you
  • You knew exactly who those soul clients actually were
A worthwhile investment
A worthwhile investment

This program saves you time & money

It may feel like a big investment. But compare it to hiring a brand designer without a clear strategy of your soul-aligned brand — the hours of frustration when the brands they create don't feel like you, the cost of reworking when you can't give clear direction, and the cost of a website redesign when you realise later it wasn't right.

Or the cost to your self-esteem, happiness, and future success because you never got started at all.

In the long run, this program will save you time and money.

"I loved the blend of soulful and practical — the right amount of both. At the end I have clarity around my brand voice, words and values, and one document that helps me connect more deeply with my soul client. The pace, the workbooks, the videos and Canva templates all supported the learning."

Janine Langdon-Lee

Janine Langdon-Lee

"I had all the pieces but couldn't see how they fit together. Kathryn's course gave me the clarity and structure to bring my brand into alignment — not just with my vision, but with who I am as a business. Working with the archetypes helped me go deeper with the astrology. My creative Leo sun gets distracted by all the shiny options — this course gave me the structure AND the freedom I needed."

Debra White

Debra White

"I'm a writer and initially thought the course wouldn't benefit my business — I couldn't have been more wrong. Presenting myself and my work in the right light is a necessity, and now I have powerful tools to do just that. With a roadmap through a mind-boggling multitude of choices, the way ahead is so much clearer — and I'm thrilled with the stunning mood board I designed."

Sue Franklin

Questions

Frequently asked

When does the course start & finish?
This is a self-study course. You get instant access when you enrol and move through the modules and recorded calls at your own pace.
How long do I have access to the course?
You'll have ongoing access to the members site, so you can revisit the material whenever you need it.
What if I am unhappy with the course?
Your experience matters to me. If something isn't working for you, reach out to my team and we'll do our best to support you.
How can I use the content?
The Learn pathway is for applying the framework to your own brand. If you certify, you'll sign a licensing agreement that details how you can use the framework with clients and the requirements for recognising the intellectual property.
If I choose the certification option, how long do I have to meet the requirements?
You have six months to complete your certification tasks from date of purchase.
What do I need to be able to do to complete this course?
A foundational understanding of your Sun, Moon, and Rising placements. If you're not confident with these yet, I recommend the Your Astrological Signature course to get up to speed first.
Do you offer refunds?
I do not offer refunds for this product except as required under South Australian consumer law.
Are there any course pre-requisites?
Yes — a basic working knowledge of your Sun, Moon, and Rising. Everything else is taught inside the course.
Will you teach me to design my logo and visual branding in this course?
This course focuses on your brand strategy, mood board, and colour palette — the aligned blueprint you'll either use to DIY or hand to a designer. It doesn't teach logo design itself, though the certification resources include links to graphic and logo design training.
Is this you?

Who this program is for

This program teaches you to apply the Astrologically Aligned Brand™ to your own business, so you can finally get clear on your brand. It's for soul-led entrepreneurs, and just as much for business astrologers, brand strategists, designers and website designers who want to align their own brand with astrology first — and who can go on to certify afterwards to use the framework with clients.

Who this program is for
  • You're ready to get clear on the brand you're truly here to build, so you can express who you are and attract the right clients
  • You want to understand who you're truly here to serve, based on your astrological blueprint
  • You go in circles choosing the colours, vibe, and visuals for your brand
  • You're unsure how to communicate with your audience in a way that feels natural and effective
  • You'd love the option to certify later and use this framework with your own clients
  • You want to learn from a practical, grounded astrologer who holds the cosmic and the strategic together
  • You value high-quality materials, support, guidance, and a nurturing learning environment

To get the most from this experience, you'll need a foundational understanding of your Sun, Moon, and Rising. If you're not confident with these placements yet, I recommend upgrading with the Your Astrological Signature course to get up to speed.

Kathryn Hocking
Meet Kathryn

Soulful strategy, with astrology as your compass

Kathryn is your go-to expert for infusing soulful strategy into your brand and business, using astrology as your trusted compass. Her cosmic wisdom helps you brand (or rebrand) in a way that's not only strategic but deeply aligned with your core essence.

With a Sagittarius Sun, Cancer Moon, and Virgo Rising, Kathryn embodies optimism, warmth, sensitivity, and an unmatched knack for organisation, focus, and planning — a celestial make-up that perfectly complements her mission to help you discover your brand's true essence.

An intuitive and evolutionary astrologer, Kathryn sees astrology as a lifelong journey of dedication and growth: a gateway to uncovering and aligning with your soul purpose, and a way to navigate life's seasons and transitions with grace.

Your brand is written in the stars

Are you ready to discover your astrologically aligned brand?

Join now
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