Gemini Season for Your Business: Communicate & Engage

Kathryn | Posted on May 24, 2025 |

Have you ever heard people refer to “Gemini Season” but not been sure what it means?

Well, Gemini season starts when the sun moves into Gemini, and a number of other personal planets join it during the month-long transit of the sun through Gemini.

Gemini is an air sign that brings curiosity and social energy, but it can also be scatterbrained and superficial.

Dates:

May 21 – June 20

Ruled by:

Mercury

Ruling house:

3rd – Communications, Siblings and Local Travel

Best things to focus on during Gemini Season:

As the sun dances into curious, communicative Gemini, the cosmic winds shift and so should your business focus. This is the season to speak, share, and spread the seeds you planted earlier in the astrological year.

In Aries season, you lit the match—igniting new goals and bold visions. Then, in Taurus season, you rooted those ideas in fertile soil—creating foundations, fine-tuning offers, and clarifying your values.

Now? It’s time to talk about it.

Gemini brings the gift of words, wit, and connection—the tools to carry your vision into the world with sparkle and clarity. Here’s what to focus on:

What did you initiate in Aries? What intentions did you commit to in Taurus? Gemini season is your chance to begin communicating those ideas to your audience. Use blogs, reels, emails, or podcasts to share your journey, your why, and what’s blossoming now. Let people in.

2. Elevate Your Messaging

Gemini is ruled by Mercury, planet of language, learning, and perception. Audit your messaging—from your Instagram bio to your latest sales page. Are you expressing your magic clearly and compellingly? Let your words become a lighthouse for your soul clients.

3. Follow the Spark of Curiosity

This is a season of movement, not mastery. Try new formats. Test new offers. Collaborate with others. Say yes to teaching, speaking, writing, and storytelling. Gemini thrives on exchange—so get in conversation with your community. That dialogue may reveal your next big idea.

Personal Planets in Gemini:

Mercury – 27th May-7th June 2025

From May 27th to June 7th, Mercury—the planet of communication, thought, and strategy—zips through its home sign of Gemini, supercharging our mental bandwidth and business messaging.

In Gemini, Mercury is quick-witted, curious, and highly social but can also scatter its energy if not grounded. The key is to stay open, adaptable, and engaged, while gently tethering your ideas to a clear intention.

To harness this energy in your business:

Initiate new communication systems—start that podcast, launch a newsletter, or batch your social media content.
Create space for multi-passionate storytelling—let your voice be expansive, playful, and real.
Network, brainstorm, teach, or collaborate—this is prime time for connection and idea exchange.

Your business communications don’t need to be rigid or overly polished during this transit.

Gemini Season for your Business – Where is Gemini in your chart?

To align with Gemini season in your business, first locate where this curious, communicative energy lives in your business chart.

If you haven’t created your business chart yet, head to astro.com and generate one using your business launch details.

Once you have your chart:

Look around the outer wheel for the Gemini glyph (♊︎).
Note which house or houses Gemini spans—these areas will be most activated during Gemini season.
The house that starts in Gemini (the one with Gemini on the cusp) is especially significant—this is the area Gemini rules in your business.

If you’re not yet fluent in the house meanings or want a handy reference, you can grab my free Business Astrology Basics course here.

In my own business chart, Gemini spans the 9th and 10th houses and rules the 10th—our zone of visibility, vocation, and public impact. And with Mercury, the Sun, and Mars all placed in Gemini in my business chart, this season is truly full-speed ahead.

It’s the perfect time for me to:

Submit proposals to my publisher
Write new courses and refine existing ones
Chase down media opportunities or speaking gigs
Share boldly and strategically with my audience

This year, I submitted my book proposal just before the start of Gemini season—perfect timing, as all my natal Gemini planets are now being activated while it’s under review with my publisher. Here’s hoping the stars are aligning in the most magical way! I’m also writing new content for my Asteroid Goddess course and building out the certification modules for Astrologically Aligned Brand.

If you want to ride the Gemini winds in your own business, start by seeing which house Gemini lights up—it’s your signpost for where to express, connect, and move forward this season.

Gemini Season Oracle Spread

Gemini Season breezes in with fresh ideas and a spark of mental magic—inviting you to communicate, connect, and reimagine the way your business speaks to the world. Ruled by Mercury, this season is all about voice, versatility, and visionary thinking.

If you’ve been feeling ready to rework your messaging, connect more deeply with your soul clients, or follow the breadcrumbs of curiosity, this spread is your guide.

Here’s a Gemini Season Oracle Spread using the Business Astrology Oracle Deck to align your business with this quicksilver energy.

Use this spread to get aligned with Gemini’s energy of playful wisdom, magnetic messaging, and soul-level communication. Whether you pull one card per week or do the full spread as a seasonal check-in, let the cards guide you to your most expressive and expansive self in business.

Card 1: The Message
What is your business being called to say this season?

Card 2: The Medium
Through what platform, style, or method is your message best expressed?

Card 3: The Mirror
What feedback, reflection, or resonance is coming through your soul clients?

Card 4: The Shift
What outdated belief, pattern, or story needs to be released to move forward?

Card 5: The Invitation
Where is your curiosity pulling you next—and how can you follow it with intention?

Bonus tip: Pull your cards on a Wednesday—Mercury’s day—for even more resonance.

Want more?

Want to learn more about Astrology – then check out my Level 1 Business Astrology Certification

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