Kathryn Hocking

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Insights and improvements from running a live challenge

March 1, 2018 by Kathryn

Insights and improvements from running a live challenge

Last year I invested in a new pre-launch list-building activity for Launch Mastery. I’d observed a lot of people running a live challenge over the last few years and I decided to give it a go and … [Read more...]

Filed Under: Launch Strategies, List Building Tagged With: launch, launch e-course, Launch Planning, launch strategies, launching, launching an e--course, list building, Marketing, Online Business, online course, online courses, pre-launch list building

How to have a big launch without a big list

August 24, 2017 by Kathryn

How to have a big launch without a big list

Can you have a big launch without a big list? It’s a question that I get asked in all my webinars, challenges, Facebook Live videos and programs. And when I surveyed my list after my last launch, it … [Read more...]

Filed Under: E-Courses, List Building Tagged With: e-course, list building, list building strategies, mindset, Online Business

Lessons and results from my first challenge

August 10, 2017 by Kathryn

Lessons and results from my first challenge

A couple of months ago, I decided to try a new pre-launch list-building activity. I’d heard so many positive things about live challenges so I thought I’d give it a shot as my pre-launch list-building … [Read more...]

Filed Under: E-Courses Tagged With: designing an e-course, e-course, e-course activities, launch, launch e-course, Launch Planning, launch strategies, launching an e--course, list building, list building strategies, Online Business

How do you decide to create free, paid or premium content?

April 6, 2017 by Kathryn

How do you decide to create free, paid or premium content?

A successful e-Course creator walks the line between free, paid and premium content and knows when to use each type to the best of its ability. But how do you know which type of content to use when? … [Read more...]

Filed Under: Launch Strategies Tagged With: e-course, e-course activities, e-course delivery techniques, E-courses, engaging e-courses, free content, Launch Planning, list building, list building strategies, paid content, pre-launch list building, premium content

How to use webinars to build your list during a launch

March 16, 2017 by Kathryn

How to use webinars to build your list during a launch

Webinars are a big part of my launch strategy and a great way to build your list during a launch. They are by no means a mandatory e-Course promotion strategy but I have found them to be a very … [Read more...]

Filed Under: List Building Tagged With: e-course, list building, opt-ins, pre-launch list building, webinar, webinars

How to strategically plan your e-Course opt-ins

March 9, 2017 by Kathryn

How to strategically plan your e-Course opt-ins

Simple opt-ins, webinars, video series and challenges… the options for your e-Course opt-ins are endless. It might be tempting to try them all. Because there is nothing wrong with a variety of … [Read more...]

Filed Under: List Building Tagged With: ecourses, list building, list building strategies, opt-in, opt-in ideas

The importance of your resources page for list building

March 2, 2017 by Kathryn

The importance of your resources page for list building

So you know that it’s important to build your list before your e-Course launch and you have a couple of opt-ins and more on the way. But with a number of opt-ins and several sign-up forms, your … [Read more...]

Filed Under: List Building Tagged With: Launch Planning, list building, list building strategies, opt-in, pre-launch list building

How to build a list for your e-Course (and why it’s so important)

January 26, 2017 by Kathryn

How to build a list for your e-Course (and why it’s so important)

So you’ve created an e-Course that you really believe in and you know how powerful this content will be for participants. But before you can get it in the hands of all your dreamiest customers, you … [Read more...]

Filed Under: E-Courses Tagged With: e-course, E-course Launch Formula, list building, list building strategies, Online Business

How to Make Money With a Small List

July 21, 2016 by Kathryn

How to Make Money With a Small List

There is so much focus in the online marketing world on ‘building a list’ and how many times have we heard ‘you need a really large email list to make money’? This leads to many business owners … [Read more...]

Filed Under: Launch Strategies, List Building, Online Business Tagged With: launch strategies, launching an e--course, list building

How to choose your pre-launch list building strategy for your e-Course

April 15, 2016 by Kathryn

How to choose your pre-launch list building strategy for your e-Course

How do you pick the best pre-launch list building strategy for your e-Course? Many of my clients struggle with choosing the best pre-launch list building strategy for their e-Course. And it's not … [Read more...]

Filed Under: E-Courses, Launch Strategies, List Building Tagged With: launch strategies, launching, list building, pre-launch list building

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