I vividly remember the early days of learning astrology wondering how to start an astrology business and questioning whether it was possible to turn my passion into a thriving business. I wondered if I could earn a sustainable income, especially when I saw so many astrologers charging low fees for readings despite the significant time they invested.

As a business coach with over 15 years of experience, I’ve seen firsthand what it takes to start strong and avoid common pitfalls. In this blog, I’ll share my top tips for building your astrology business in a strategic, soulful, and sustainable way.

And if you find yourself seeking deeper support after reading, my AstroBiz Mastermind is a space for soulful entrepreneurs like you to create and grow a business that’s aligned with your purpose.

1. Understand Yourself Through Your Astrology Chart

To build a soul-aligned astrology business, it’s essential to understand your own natal chart. Your chart can reveal whether running an astrology business resonates with your soul blueprint and guide you toward the type of astrology practice that aligns with your natural strengths and purpose—whether it’s readings, courses, coaching, or something else entirely.

As Shakespeare wisely said: Know thyself.

For example, with my Sagittarius Sun in the 3rd House and Gemini Midheaven, I know that I’m a teacher at heart. My offerings blend my passion for writing, speaking, and teaching with my North Node’s purpose of leading and inspiring feminine communities.

If you’re ready to dive deeper into your natal chart to ensure you create a soul-aligned business my AstroBiz Mastermind is perfect for you.

2. Define Your Astrology Niche

Once you’re clear that astrology is your calling, it’s time to define your niche. The astrology market is vast, but to stand out, you need to carve your own space. Start by exploring the different branches of astrology and identifying what lights you up the most. Your Midheaven (MC) sign can offer valuable clues about the industries or niches that align with your soul’s calling.

One of the first decisions is whether you’ll focus on traditional astrology, modern astrology, or perhaps a unique blend of both. Reflect on which techniques resonate most with you. For example, I’m passionate about:

• AstroPlanning: Using solar returns to map out the year ahead.
• AstroCartography: As a lover of travel, this technique deeply resonates with me.
• Asteroid Goddesses: My feminist heart is drawn to their rich archetypal wisdom.

If you’re ready to refine your niche, my Level 2 Business Astrology Certification offers advanced courses in Business Astrology, AstroPlanning, AstroCartography, and more to help you master your chosen techniques.

For greater clarity, my AstroBiz Mastermind dives deep into what makes you unique, guiding you in packaging your approach and offerings to set you apart from the crowd.

3. Discover Your Soul Clients

Astrology can reveal the age-old question: “Who am I meant to serve?” Forget endless customer avatar worksheets—your chart provides the answers. The Descendant angle reveals who is most attracted to your work and the precise problems they’re facing.

Once you uncover who your soul clients are, ask yourself:

• What are they struggling with the most?
• What do they love about my approach?
• How can my astrology practice serve and support them?

In the AstroBiz Mastermind, we’ll go even deeper. You’ll clarify your soul client profile and develop your Super Soul Client Avatar. This clarity will ensure you’re always aligned with who you’re meant to serve and how your offerings can meet their deepest needs.

4. Decide What to Offer

Feeling overwhelmed by what to offer in your business is common, but the truth is: You don’t need to do it all. Your astrology chart holds the key to what types of offerings align with your natural strengths and purpose—whether that’s readings, courses, books, oracle decks, or more.

Each house in your chart reveals insights into the types of offerings that resonate with you. The placement of key planets can also guide you toward what feels aligned for your clients.

In the AstroBiz Mastermind, you’ll have a 1:1 strategy session with me in the first month, where we’ll analyze your chart and offerings to determine the most aligned path forward.

5. Choose Your Business Name

Once your niche, astrology techniques, ideal clients, and offerings are clear, it’s time to choose a business name. Wait until you’ve completed these foundational steps, as your name should reflect the essence of your work.

For example, my business Pisces Creative Co. was named with intention because my ideal clients were Piscean, and the services I offered were tailored to them.

If you’re planning to sell astrology-themed products, you might want names like:

• Celestial Threads
• AstroVibes Apparel
• Cosmic Couture

Many entrepreneurs choose a personal brand because it allows flexibility for future offerings. However, this approach can be tricky for SEO or if you plan to sell your business one day. 

Consider your long-term goals when selecting a name to ensure it supports your vision.

Once you’ve chosen your name, check domain availability, purchase it, and conduct a trademark search to avoid legal issues down the line.

6. Brand Your Business

Branding is more than just choosing colors and a logo. It’s about creating a cohesive expression of your business’s energy and purpose. Your brand should reflect your unique essence and appeal to the aesthetic your soul clients are drawn to.

I’ve developed a framework for aligning your branding with astrology, which helps you dive deep into key elements of your brand to ensure it feels authentic and professional.

The AstroBiz Mastermind covers everything you need to know about brand alignment. You’ll create a comprehensive brand guide that you can use with trusted brand strategists (I have a list to refer you to) and designers to ensure your brand resonates with your clients and supports your business growth.

7. Build Your Online Presence

In today’s digital age, a professional website is essential. Platforms can change or disappear, so owning your online presence is important. Your website serves as the cornerstone of your digital strategy, showcasing your expertise and offering a clear path for customers to work with you.

While social media is valuable, it can quickly become overwhelming. Without a solid strategy, it can be easy to spread yourself too thin across multiple platforms.

Instead, focus on building an email list, a critical tool for long-term success. 

The AstroBiz Mastermind helps you create a tailored strategy for your website, social media, and list-building efforts to ensure a sustainable online presence that converts.

8. Invest in Your Growth and Success

Building a thriving astrology business takes time, effort, and investment. Just like any business, success comes from consistent learning and seeking expert guidance.

I’ve seen firsthand how investing in myself and my business has led to growth. That’s why I created the AstroBiz Mastermind—to provide the tools, strategies, and ongoing support you need to build a business aligned with your soul’s calling.

Here’s what Debra White had to say about her experience in the program:

“Working with Kathryn has been one of the best decisions I’ve made. Her mastermind course is truly something special! Kathryn doesn’t just teach you how to run a business; she helps you align it with astrology, creating something authentic and ‘right’ for you.”

Investing in your growth is one of the most powerful decisions you can make for your business. The AstroBiz Mastermind is designed to give you the tools, strategies, and ongoing support you need to build your dream business, aligned with your soul’s purpose, for lasting success.

Flourish as You Grow

Starting your astrology business can be a deeply fulfilling and rewarding journey, but it requires careful thought, strategic planning, and a connection to your authentic self. By understanding your chart, defining your niche, and aligning your offerings with your soul clients, you can build a thriving business that serves your purpose and resonates with those who need your unique wisdom.

Remember, this is a journey of growth—both for your business and yourself. By investing in the right tools, resources, and support, you’ll empower yourself to not just navigate the challenges, but to truly flourish.

If you’re ready to take the next step, I invite you to explore the AstroBiz Mastermind, where I’ll guide you in aligning your astrology practice with your soul’s calling. Let’s make your astrology business a shining success, one that’s as aligned and soulful as the work you’re meant to do.