One of my absolute favorite ways to work with astrology is through Astrologically Aligned Branding™.
This powerful process blends the widely recognized Branding Archetypes—commonly used by branding specialists and designers around the world—with the rich symbolism of the zodiac. Beautifully aligned, there are 12 core branding archetypes and 12 zodiac signs, making this fusion a truly cosmic match. It’s branding with soul, strategy, and star power.
But aligning brand archetypes with the zodiac signs is just the beginning—because your brand is so much more than simply matching your Sun sign to a predefined archetype.
Astrologically Aligned Branding™ is my proprietary framework that goes far deeper. It weaves together branding and astrological archetypes with your natal or business chart to uncover the most authentic, soul-aligned expression of your brand.
While there are other astrologers and branding specialists exploring the intersection of branding and astrology, each of us brings a unique approach. What sets my method apart is the way I’ve directly mapped brand archetypes to zodiac archetypes in a structured, strategic, and soulful way.
I first developed the Astrologically Aligned Brand Archetype Map™ in 2019, along with curated brand mood boards for each of the 12 zodiac signs. Since then, I’ve guided students through this signature process in my Astrologically Aligned Brand™ program—which is now offered as a full certification-level experience.
What does my Astrologically Aligned Brand Archetype Map Framework™ consider?
Your brand is so much more than a logo or color palette—it’s an energetic expression of who you are and the work you’re here to do. Through Astrologically Aligned Branding™, we uncover the deeper layers of your brand essence, from the energy you radiate when you’re fully aligned to the subtle archetypes that shape how others experience you. This framework is designed to help you build a brand that feels like home to you and to your soul clients—magnetic, meaningful, and unmistakably you.
Your Business Essence – This is how you naturally shine in your business. It’s the energy you radiate when you’re fully aligned—your most magnetic and radiant self in action.
Your Allure – How the world perceives you and how to embody this energy authentically, drawing in your soul clients with ease and integrity.
Your Connection – How you emotionally connect, nurture, and support others. It’s the energy that helps your soul clients feel seen, safe, and held in your presence. This is the foundation of your brand’s emotional resonance—how you make people feel at home and truly cared for.
Your Soul Clients – A deeper understanding of who your soul clients truly are (they may not be who you think they are) and how to align your brand to become a beacon that naturally attracts them.
Your Supporting Archetypes – Any additional archetypal energies that are essential to your brand expression, drawn from your natal or business chart, to ensure your brand feels whole, resonant, and powerfully aligned.
How can Astrologically Aligned Branding help you?
Create an Authentic Brand
Astrologically Aligned Branding™ empowers you to show up as the truest version of yourself and your business—because you’ll see the blueprint reflected right there in your chart.
No more trying to fit into someone else’s mold or playing a role that doesn’t feel aligned. Instead, you’ll begin embodying who you were always meant to be, with confidence and clarity.
I experienced this firsthand when I created my (now retired) program, Launch Mastery. It was my first step into spiritually influenced work, and I felt the pressure to look the part. I curated a brand aesthetic with crystals, spiritual poses, and outfits I thought a “spiritual person” should wear. But the truth was—it wasn’t me. It was a projection of who I thought I should be, rather than a reflection of who I truly am.
Astrologically aligned branding helped me break free of that and lean into authenticity. And that’s what I want for you, too.
But it never quite felt right—because it wasn’t me. It wasn’t aligned with my AstroBrand, which carries a strong dose of the Virgo archetype: classic, clean, simple, and understated.
If I had understood Astrologically Aligned Branding™ back then, I would have made very different choices—and avoided branding myself in a way that felt performative rather than authentic.
Now, don’t get me wrong—I still adore crystals, and I do have a few brand photos with a more spiritual aesthetic. But these days, my outfits, presence, and energy are fully aligned with who I truly am—not who I thought I had to be.
Astrologically Aligned Branding Reflects What Your Clients Love About You
One of the most powerful aspects of Astrologically Aligned Branding™ is that it helps you understand what your clients truly love about you—and how to weave that magnetism into your brand and business for sustainable growth.
For example, I mentioned earlier that I had been downplaying the Virgo archetype in my brand. The problem? That’s exactly what people are drawn to in me. My systems, organization, devotion to service, attention to detail, love of quality, and grounded healer energy—that’s what makes me uniquely me.
During my spiritual awakening, I felt a strong pull to release my more masculine energy and float off into the cosmos. I immersed myself in soul work, energy medicine, and astrology—and while that journey was profound and necessary, I also had to return to what makes my work so impactful.
Because my clients don’t just come to me for the cosmic insight. They come for my business brain, strategic clarity, nurturing presence, and my ability to hold them accountable in a supportive and structured way. That’s the Virgo energy—and without it, my brand wouldn’t fully resonate.
Astrologically Aligned Branding Attracts Your Soul Clients
One of the most magical aspects of Astrologically Aligned Branding™ is its ability to help you connect deeply with your soul clients—without ever needing to fill out pages of ideal client questionnaires. This is honestly one of my favorite things about this approach because the insights it brings are often profound and unexpected.
For instance, my soul clients align with the Pisces archetype. That doesn’t necessarily mean they’re Pisces Suns—but it does mean they often embody Piscean qualities: deeply creative, intuitive, soulful, and spiritual. They’re heart-led visionaries who sometimes struggle with structure and follow-through—and that’s where I come in.
Through astrology and business coaching, I support them in working in a way that honors their need for flow while helping them create supportive containers—structures that serve their creativity, not stifle it.
And for my brand to truly resonate, it must speak directly to their Pisces soul—with softness, spaciousness, and an energy of deep understanding.
Astrologically Aligned Branding Gives You Clear Direction
One of the greatest gifts of Astrologically Aligned Branding™ is the clarity and confidence it offers to move forward with your visual brand.
Once you understand your unique AstroBrand, you’ll feel empowered to brief a designer—or create your own branding—with a sense of purpose and alignment. From choosing a custom color palette to curating your mood board, every element will be infused with meaning.
So often, we either settle for branding that doesn’t feel right or we get stuck and never start—simply because we’re unclear on what truly reflects us.
AstroBranding removes that confusion and gives you a soul-aligned compass to create a brand that feels like home.
Client Example – Arcane Agency
When Nicola Dore and I worked together on her business branding, we used the Astrologically Aligned Branding™ framework to guide every step of the process.
Nicola is a Leo Sun with a Gemini Moon and Gemini Rising—a double Gemini with bold Leo flair. From this, it became clear that her brand needed to be vibrant, adventurous, and full of personality.
We explored the color archetypes for these signs and discovered a shared resonance with the color blue, paired with an overall palette that was energetic, fresh, and expressive.
Nicola ultimately chose the name Arcane Agency, inspired by a blend of secret-agent intrigue and Mad Men-era sophistication—and honestly, I can’t imagine her brand being called anything else now.
Her brand voice is playful, witty, and unmistakably hers.
What amazed her most was how deeply the AstroBranding™ insights aligned with what she had already intuitively created. Even the exact shade of blue she had chosen showed up in the astrological color palette. The process didn’t just validate her vision—it deepened it. It gave her clarity, confidence, and a renewed sense of alignment.
The final branding was brought to life by The Golden Goose Consulting in collaboration with Indie Lime.
Want more?
Check out my course, The Astrologically Aligned Brand
