I work with passion-fuelled ladies (and a few adventurous gents!) to create, design, launch and sell kick-ass profitable ecourses and digital programs to help them build the freedom-based lifestyle businesses of their dreams.
This work is truly my passion – nothing lights me up more than helping someone get that blazing aha moment when they figure out their eCourse idea, or getting their thrilled-to-bits feedback when their launch goes through the roof. Let me help you transform your ecourse idea into a thriving online empire & freedom based business.
I really am living my dream.
But not too long ago, things were very different.
I was working in a corporate job as a professional trainer and manager. From the outside, it may have seemed like I had a good gig going – lots of travel, a six-figure salary, a high-flying position with loads of responsibility.
But all was not as it seemed. The constant grind of ridiculously long hours and exhausting travel was burning me out. I felt like I was missing so many of the important things with my daughter (pick-ups, drop-offs, bath time), let alone fitting in any quality time for my husband (or myself!).
I realised that things had to change. Drastically. I needed to take my future into my own hands and create my own version of freedom.
Before that point, I’d never even considered starting my own business, but all of a sudden, it hit me – if I wanted to have control over my hours and my schedule, maybe I needed to run my own show? The entrepreneurial path suddenly seemed like a very attractive option…
Of course, there was still a lot of fear:
How will I ever earn enough?
How can I start over from scratch when I’ve got a family to support?
How can I give up this safe and secure job for a crazy dream?
But in my typical headfirst style, I decided to dive in – despite those nagging doubts. I started my own business with a baby at home and while still working full-time, and managed to balance the two for twelve months (to say it was a hectic year would be an understatement!).
I began by providing a whole bunch of services – life coaching, business coaching, marketing advice…
Then one day, while I was running along the beach, I had a bolt of inspiration: my clients – who were mainly busy mums – NEEDED my advice and support, but didn’t have much time or money to spend on coaching. But there was one way of delivering my services that would allow them to get the best of both worlds… Yep, you guessed it: eCourses.
So, along with everything else, I also created my very first eCourse.
With my background in professional training, it was only natural to branch into this mode of delivery. But something happened that I didn’t expect: I fell in love with it – the flexibility, the freedom, the awesome burst of income. All of a sudden I could spend more time with my family, I could dictate my own hours, and I could escape the ‘time for dollars’ paradigm.
And it turned out, I wasn’t the only one who loved it – so did my tribe. Even though I only had a tiny list and a small platform, that very first eCourse was a success. I had a heap of people jump aboard, eagerly devour the content, and then immediately ask when I was launching the next one… That was it – I’d found my sweet spot! I’d honed in on that amazing intersection where my zone of genius collided with what my tribe needed most…
That’s what sparked this whole journey.
I went on to create, launch and deliver a series of successful eCourses. In just over 12 months, I replaced my corporate income with six-figures earned from my own business – almost all of it through eCourses. I quit my corporate job for good, and threw myself heart and soul into creating genuinely valuable online programs for my growing tribe.
After 3 years (and 6 eCourses), with all that amazing experience and expertise under my belt, I honed in on my true mission: helping other people to launch their own successful eCourses, so they could create an abundant freedom-based lifestyle for themselves.
Empowering people to create their own eCourse is truly my zone of genius. Whether it’s launch strategies, content delivery, using analytics to make smart decisions, or clever marketing techniques that build your list while selling your course… it’s all about helping you package your expertise, launch with confidence, and create the lifestyle business (and income) of your dreams.
So these days, life is pretty awesome.
- I live by the beach with my two gorgeous munchkins and wonderful husband.
- I get to indulge my passion for travel.
- I get to invest in myself and my business – attending events, workshops, and retreats, and taking advantage of amazing opportunities that come my way, like being asked to speak at international conferences and to partner with amazing entrepreneurs.
- I’ve got the freedom to control my own schedule and workload, to work with the ebb and flow of my body, energy and creativity (and take a random trip to the day-spa if I feel the need!).
- And every day, I get to inspire passionate people to share their gifts with the world and create their own version of freedom.
If you want the up-close-and-personal details…
- I love bad reality TV (think Real Housewives + The Bachelor) – I’m ever so highbrow.
- My favourite way to be super-healthy is a big ol’ green juice and a run along the foreshore.
- I’m slightly obsessed with organising my in-box and updating my vision board.
- My secret dream (that I still intend on pursuing even if it takes me ‘til I’m 95 to get it done) is to see every country in the world (Next up? Bali, Santa Fe, then Mexico. Olé!)
- A big aha moment I had in the last year was that you can’t be everything to everyone.
- Stretching yourself too thin does no one any favours. That’s why I’ve honed in on a very specific niche and have targeted all my programs based on how I can best serve my tribe.
- I’m an ocean-loving Sagittarius who’s part homebody, part globetrotter. I’m also an introvert, yet I thrive on running live workshops and leading groups. (I’m definitely a creature of contradictions!)
If I could teach you just one thing, it would be this: let go of your fears, doubts, and anxieties and just take the leap – Dare to dream. Launch your course. The universe loves action and will provide opportunities you can’t even imagine.
And if there’s one thing I’m sure of, it’s that passion, purpose, and a hefty dose of determination will get you anywhere.
So if you want to create your own version of freedom through profitable, purpose-driven eCourses, I’d love to help you make it happen…
Want to read the professional version?
Kathryn helps passionate service-based entrepreneurs create unlimited impact and income through profitable, purpose-driven eCourses.
An eCourse Expert and Launch Strategist, Kathryn built a multiple six-figure business in less than two years through the creation of high quality, passion-fuelled online programs. Her signature offering, the eCourse Launch Formula, has helped more than 700 entrepreneurs from all corners of the globe to put the ‘lifestyle’ back in their lifestyle business through the creation of their very own profitable eCourse.
A qualified trainer (with serious street cred), Kathryn is also an in-demand writer and speaker, and has appeared in numerous national and international publications. She lives in Adelaide, Australia, with her husband and two daughters. When she’s not at home managing a launch, supporting her tribe in the forum, or writing a new eCourse, you can find her walking on the beach or planning her next overseas holiday.
Thanks so much for swinging by!
Connecting with passionate creative people – yep, just like you – is what has me leaping out of bed each morning and eager to jump on the computer.
- If you’d like to work with me, you can find out more about my ecourse and digital offerings here.
- And if you’d like to explore the world of leveraged lifestyle income, savvy eCourses, lucrative launch techniques, and clever content strategies, you can check out my blog.
Thank you for being here,