There are a lot of different actions to take during a launch and when first starting out – it can feel very messy and overwhelming. It’s easy to convince yourself that launching is ‘too hard’ and ‘just not right for you’. But with seven years of business and over 20 launches under my belt, I’ve discovered my own signature system for soulful launching. With this system, I’ve discovered a few key ‘blind spots’ that a lot of entrepreneurs have with their launch. So here are five vital launch steps that you might be missing in your launch plan!
Five vital launch steps that you might be missing in your launch plan
Step 1: Set realistic launch goals
When planning out a launch, you might be tempted to jump straight into launch calendars, launch budgets and launch models (which we’ll be talking about soon). But first of the five vital launch steps is to set realistic enrollment and revenue goals, with an emphasis on realistic.
Realistic launch goals give us something to work towards, something to expect – and can even be used to calculate your budget!
But what I hear from so many entrepreneurs is that they struggle to set realistic goals – or even worse, they don’t set any goals at all.
For example, I see lots of entrepreneurs base their enrollment goals on the price of their offering. So they increase their enrollment goals for lower priced offerings and decrease their enrollment goals for higher priced offerings. While this might seem logical, my experience has shown that enrollments are not affected by the price of an offering.
So how do you make sure your goals are realistic?
I teach a method of launch goal-setting based on three levels of goals: base, stretch and ultimate goals. These goals are based on your list-size (using a specific formula that I cover in my Launch Like A Pro challenge) and allow you to calculate realistic launch goals every time.
This method is especially valuable for those with a smaller list. While there are lots of ‘marketing experts’ claiming that you can’t launch with a list smaller than 1,000 people, it simply isn’t true!You can still launch with a smaller list! Click To Tweet
Want to know more about realistic launch goals and expectations? You might like this post here!
Step 2: Create a reasonable launch budget
How do you normally decide what to spend during your launch? Do you create a launch budget or do you just go all in and pluck a number out of thin air? Maybe you don’t even have a launch budget?
Most entrepreneurs I talk to, just go with the capital that they have available. While this isn’t always a bad thing – it can lead to under-investing or over-investing.
Did you know that your launch budget can actually influence your revenue goal? Or that the size of your list can help you to create a launch budget? And that each of these methods can be used to avoid spending too much or too little on your launch?
That’s why creating a reasonable launch budget is the second step of the five vital launch steps and this is exactly what I teach in my Launch Like A Pro challenge – including actual formulas and calculations that you can use to support you!Setting your launch budget doesn’t need to be a hard decision! Click To Tweet
Want to know more about my Launch Like A Pro challenge, click here to sign up and learn more about Launch Budgets as part of the content from Day 2!
Step 3: Determine how you want to show up during your launch
After the first two vital launch steps, you might be feeling very strategic. But launch planning can be soulful too!
And in the third step, I want to talk about how you want to feel during your launch.
I hear launching described as ‘stressful’ and ‘overwhelming’ all of the time. I hear of entrepreneurs getting sick, burnt out and experiencing huge amounts of anxiety. And I get it – because that’s totally been me too!
So that’s why this step is so important. It means that we’re showing up for ourselves – as well as showing up for our launch.
To help you do this, I want you to visualise your ‘inner launch goddess’. What does she look like? How does she show up? What’s important to her?
I even have a specific meditation and worksheet in my Launch Like A Pro challenge that helps you to visualise and connect with her!
And if you can get clear on your inner launch goddess before the launch then it becomes easier to embody her during your launch – meaning that we show up in our launches in a more soulful and beautiful way!I invoke my inner launch goddess! Click To Tweet
Want to learn more about avoiding launch burnout? You might like this post here!
Step 4: Compare a number of different launch models
Have you ever been caught doing something in your business because everyone else is doing it? Maybe it’s that awesome new social media trend? Or in lots of cases, a new strategic launch model!
The thing is: different launch models suit different types of people and there isn’t a one-size-fits-all model. That’s why it’s so important to compare a number of different launch models and decide on one that feels truly good for you. This is the fourth important step of the five vital launch steps.
It’s also important to assess your reasons for choosing one launch model over another. I have seen lots of entrepreneurs choosing a launch model thinking it will be the one that will lead them to success the quickest… only to be disappointed. There are no silver bullets or ‘easy’ launch models. You need to find the one that works for you!
But how do you work it all out? Well I have a very handy worksheet in the Launch Like A Pro challenge which allows you to compare and choose a launch model that works for you!Only you can choose the best launch model for you! Click To Tweet
Step 5: Create a spacious launch calendar
Launches are exciting times and it can be tempting to do all the things and cram them all into a two week period. Social media, blog posts, emails, webinars, video series, free PDF workbooks, limited bonuses… the opportunities are endless! But that doesn’t mean you have to do it all!
I often see entrepreneurs fill their launch calendar so much – that there is no room to move or pivot or play (which is super important during a launch!)
A launch calendar should be strategic with a few key dates and launch activities with lots of time and space to just ‘be’ during your launch. Believe me, things will pop up and while your calendar might look spacious, something always fills it!
In my Launch Like A Pro challenge, I talk about some of the key dates and activities that you might want to include in your launch calendar – as well as a blank template for you to put it all together for yourself!
So there are the five vital launch steps that I see lots of entrepreneurs missing or skipping in their launch plans.
Are you feeling inspired to get planning your next launch?
The 5-day ‘Launch Like a Pro’ Challenge will help you make your next launch your best launch… even if you’re prone to overwhelm, suffer from procrastination, or hate the idea of ‘selling’.
Over 5 days, you’ll learn strategies to help you maximise your conversions and minimise stress and overwhelm. You’ll learn how to:
// Calculate your sales potential based on list-size (then use a powerful manifestation technique to amplify your results).
// Hone in on the best launch model for your business (including the truth about Evergreen vs. Live launches, the best list-building strategies for each, and the common launch myths stunting your growth).
// Reduce launch anxiety — and overcome resistance — with my favourite soulful mindset tool. (Crystals are optional, but feeling like a goddess is guaranteed!)
// Discover the spookily accurate investment strategy that allows you to drastically influence profits while reducing your risk factors.
// Create your strategic yet spacious launch calendar — including how to plan your ideal pre-launch, mapping out your promo period, and picking the ideal dates for launch milestones. (Bonus: what to do when a competitor launches at the same time as you, and how to factor in astrological events… hello, Mercury Retrograde!)
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