If you Google the meaning of the word value then you’re bound to find a number of definitions that talk about importance, worth, usefulness, merit, benefits, gain and significance. You’ll also notice that none of the definitions talk about quantity. This is interesting because I find so many people believe they have to provide a lot of content in order to have what can be considered a valuable e-Course. And I’m here to say, that’s not true! Content is only one part of the pie when it comes to an epic e-Course experience and piling too much content onto your participants can actually be quite damaging. So let’s talk about the reason why value doesn’t equal lots of content!
Participants could experience overwhelm with lots of content
The more e-Courses that I participate in the more I realise that shorter e-Course modules that are concise and get me taking action are worth far more to me than e-Courses ‘stuffed’ with content.
Nisha Moodley’s Fierce Fabulous Free is a wonderful example of this. Her e-Course is made up of 10 page workbooks with powerful and achievable actions. While it might not seem like lots of content, doing the work is really achievable and transformative.Big Insights and Simple Actions – Danielle LaPorte Click To Tweet
You want to make the activities or assignments (especially in the first few modules) really simple so that participants can take action and gain momentum.
If you make the first assignment complex, difficult or scary you risk overwhelm and people switching off. This then impacts your participants completion rates which impact your testimonials, successful case studies and even word of mouth.
So next time you want to dump lots of content into your e-Course, pause and consider: is there a more effective method of sharing this information that won’t overwhelm my e-Course participants?
Participants learn in different ways
When creating an e-Course for adults, you want your content to be action-oriented, relevant and catered to different learning styles.
There are three main types of learning styles:
1. Visual learners
They need to see what is going on and like reading, watching short videos or looking at photos or diagrams.
2. Auditory learners
They learn by listening, love to talk, are attracted to sound and prefer to hear things rather than read them.
3. Kinaesthetic learners
They learn by doing and love to take action.
Can you see the differences with each learning style? This is why lots of content might not necessarily mean value. While visual learners might love a 100 page workbook, kinaesthetic learners desire to take action and learn by going through the process.
The different learning styles act as a reminder to balance content with a mix of activities, assignments, Q&A calls, in-person meet-ups, online forums and more. It also flips the question from being ‘How much valuable content can I add?’ to ‘What other valuable experiences can I offer?’.
Participants don’t need it all
Now I want to start this section by giving you permission to leave some of your brilliant ideas, skills and knowledge out of your e-Course. You don’t have to give it all away in one go. You don’t have to put everything that you know into one e-Course. You have learnt what you know over an entire lifetime and it isn’t realistic to be able to give that to participants in one beautiful, neat package.
So get clear on what the outcomes of your e-Course are and stick to them when writing your content. And if you struggle to do this then have a brain dump of all the information that you want to share and then go back and edit it to align with the core outcome and learning objectives.To write is human, to edit is divine – Stephen King Click To Tweet
Are you at the point of wondering: how much is too much?
In terms of length, I recommend workbooks anywhere from 10 pages to 30 pages depending on the positioning of your e-Course.
And if you’re still unsure, my 3×3 rule is always a winner. The concept is to stick to three topics with three sub-topics for each module. You can explore this concept with my free e-Course Module Planner here (I still use this planner every time I create a new e-Course).
Remember, your e-Course is an experience and it’s important to add value at each touch-point and not just in the content that you provide in workbooks, worksheets, video or audio. And as the old adage says: quality over quantity. Always!
Are you ready to invest in your e-Course idea?
The e-Course Idea Generator is a proven system to help you hone in on a profitable idea for your e-Course.
If you’ve got no idea, it will help you brainstorm a bunch of viable options. (Like a shot of jet fuel for your creativity, it will get your juices flowing and your cogs cranking like nothing else.)
And if you’ve got too many ideas (Hello, Ms Multipassionate!), it will help you discern which one you should focus on.