Webinars are a big part of my launch strategy and a great way to build your list during a launch. They are by no means a mandatory e-Course promotion strategy but I have found them to be a very effective one. So today I want to talk about using webinars to build your list during a launch and convince your dream participants to sign up too!
WHY USE WEBINARS TO BUILD YOUR LIST?
A webinar is an informative online presentation which you can use to share your expertise and gather people who are interested in your ideas.
Webinars are an effective list-building strategy during the launch of your e-Course because they give you an extended period of time to:
- create an impression
- establish a connection
- impart your expertise on a subject
- offer value
- make an offer
When choosing a webinar topic, you should do some (or all) of the following:
- give a taste of your e-Course subject matter
- deal with objections to undertaking your e-Course
- inspire and motivate attendees to take action relating to the topic of your e-Course
Make sure that your webinar topic is aligned with your e-Course and strikes the balance between the right amount of information – not giving everything away and leaving people trusting you and wanting more but it should also not be fluffy and just a sales pitch.Effective webinars dance the fine line between too much and not enough information. Click To Tweet
Once you’ve picked an e-Course topic then it’s all about the delivery. Webinars are a skill in their own right and done well they can reap amazing rewards. So here are some tips for great webinars to build your list during a launch!
TIPS FOR A GREAT WEBINAR
Use Facebook ads to promote the webinar
Webinars work extremely well with Facebook ads and I highly recommend having a Facebook advertising budget to promote your webinar. You’re going to want to promote your webinar a week leading up to the date, with more concentrated advertising in the three days before the webinar.
Use Leadpages for your webinar pages
Whilst I now have most of my webinar landing pages custom designed, Leadpages suited me very well for years as they have a heap of webinar sign-up templates that connect with your MailChimp, AWeber or Infusionsoft list and also can be integrated with Go to Webinar or Webinar Jam.
Here is an example of a webinar landing page during the latest launch that used a lead pages template (note. the webinar we ran that resulted in over 2600 registrations was custom designed and didn’t use lead pages):
You should host this page on your website using the Leadpages plug-in if using Facebook ads.
Leadpages also allows you to set-up thank you pages with sharing functionality to encourage your tribe to share with their networks. They even have pages to host your webinar recording with a countdown timer and button through to your sales page. Could it get any better than that?
Create an attractive visual presentation
If your tribe have trusted you enough to give you their email address then you’ll want to ensure you deliver an informative and engaging webinar. I would highly suggest getting your webinar slides professionally designed or using a template that aligns with your e-Course branding. Make the presentation visual with lots of images and limited text. Webinars combine visual and auditory teaching styles meaning they will appeal to a broad range of people with different preferences for learning.
Here is an example of my webinar slides:
Provide a handout
Handouts are a great bonus and another convincing reason to sign up for the webinar. The addition of a handout also caters to kinaesthetic learners as it asks for them to take action on the learnings from the webinar and makes the webinar more interactive. Alongside an attractive visual presentation and great content, this is another way to keep webinar guests engaged.
Here is an example of a handout I provided in a recent webinar:
Send email reminders
Remind your webinar guests to show up live with reminder emails at 1 day, 1 hour and 20 minutes (or just before) the webinar starts (most webinar products will automate these for you).
While you want to encourage guests to come live, a lot of guests sign up expecting to listen to a recording. Don’t be disappointed if you feel that live attendance is low, you should expect around 20% of registrations live on the call. This is why it’s so important to record the webinar.With a good post registration email strategy, 20% of webinar registrants typically show up live. Click To Tweet
Record the live webinar
There are always going to be people who can’t make it to your live webinar (even when you give two time slots like I do). By sending out a recording of the webinar, you’re convincing guests who can’t make it live to still sign up and watch the recording later. You can easily record your webinars with Camtasia or my preferred webinar product Zoom offer recording software too.
Recording the webinar also allows you to offer the information after the webinar date has passed and you might want to add the recording to your resources page as a permanent opt-in. Some entrepreneurs do not record their webinar to encourage people to attend live where as I prefer to have some special offers for those live on the call only to encourage people to attend.
This really is up to you.
So there it is – everything you need to know on how to implement webinars to build your list during your launch!