When you’ve written your fabulous e-Course sales page it’s time to start planning how you will get this message out into the world and convert it to sales. Sales pages have certainly come a long way in the past few years and there are now a myriad of tools for sales pages to help you convert visitors into e-Course participants.
This is purely a technical post with some of my favourite themes and tools, next week we’ll be diving into the design process and what you need to consider when planning the design of your sales page.
Website Themes for sales pages:
Choosing your sales page theme can be one of the most important decisions you make, I suggest starting a Pinterest board for sales page inspiration before you invest in a theme or website solution. Make sure you are clear on the aesthetics and effects you want to have on your sales page because there is nothing more frustrating than choosing a website theme and spending hours on your sales page to discover it isn’t capable of what you need.
- Thrive Landing Pages – an easy to use WordPress solution
- Beaver Builder – a free, responsive page builder
- BluChic Themes – beautiful feminine WordPress Themes
- One Page Love – a gallery of templates suitable for single page sites
- Parallax WordPress Theme – a popular page builder with parallax effects
- Divi – a popular WordPress theme
A fully hosted solution that makes beautiful DIY sales pages a possibility for everyone.
Top tools for sales pages
If you have a sales page video then you’ll need to have it hosted somewhere. Although YouTube is fine for blogs and other videos you may not want to use YouTube on your sales page as it isn’t as aesthetically pleasing and you may not like to have this video available to view when you aren’t launching.
Payment & Order Process:
When selling an e-Course this step is crucial – people need to be able to pay you! Many course creators start out by using PayPal buttons which are then linked to their email marketing provider and then they upgrade to a more sophisticated payment set-up later on. I have found that offering a combination of both PayPal and credit card processor has resulted in the best conversion rates on my programs. A lot of people love the convenience of PayPal because they don’t have to open their purse and get their credit card out but for more premium-priced options people seem to prefer to pay with their card. Remember, you want to make it easy for people to pay you!
Your payment processor choice may be restricted by the platform you are using to sell your e-Course so make sure you keep this in mind when choosing your payment processor.
If are ready to look beyond PayPal buttons here are some good alternatives for taking payments and feeding into your e-Course onboarding process:
- WooCommerce (for WordPress)
- All in one solutions like Infusionsoft and Ontraport also offer payment integration
These are the Payment Processors that are most commonly used for e-Courses:
It’s very important to warn your payment processor that you are going into a launch and are expecting higher than normal revenues. I’ve lost count of the stories I’ve heard about PayPal holding funds during launches (often for months and we are talking about thousands of dollars!) but it can also happen with other payment processors if they see any unusual activity on your account.
If you’re needing to find beautiful backgrounds, patterns or photographs the good news is that there are some amazing resources out there that are reasonably priced.
For creative elements like backgrounds, fonts and pre-designed logos check out:
For stock photos I recommend paying for images rather than using freebies which will tend to show up on a lot more websites.
Stock Photo Library/Memberships:
To design your own visual elements check out Canva, we use the Canva for Work option to design many of our graphics here at kathrynhocking.com and it’s an amazing tool!
Customer service is very important during a launch and as your e-Course grows you may need to hire someone to help in this area. People want answers quickly so you want to ensure that you have the systems in place to support the enquiries you’ll receive. Having a chat feature on your sales page and payment order forms can be a fabulous way to interact in real time with your sales page visitors and answer any quick questions they might have.
For ongoing customer support you may want to upgrade to a customer support system that is designed for teams handling customer enquiries. These enable delegation of replies and also provide a record for communication between your team and also the customer.
If you’re going to be providing an affiliate program for your e-Course then you’ll need an affiliate tracking system integrated into your sales page.
- WP Affiliate
- All in one systems like Infusionsoft & Ontraport also offer affiliate tracking.
Once you have completed your launch you’ll want to review the numbers which means you need to have analytics installed on your sales page before you launch it. Google analytics is free and shows you basic stats like unique visitors, page views and where your traffic came from. If you want to dive deeper and analyse the user behaviour on your sales page I suggest checking out Crazy Egg. It gives you the most incredible data about how people are interacting with your sales page so that you can make changes if you need to.
Remember your sales page is better done than perfect, it doesn’t need to have every single item mentioned in this post – you can always evolve your sales page by adding new functionality and tools each launch, the important thing is to get started!
If you would like to get access to my complete formula for launching e-Courses including an entire module on developing e-Courses Sales Pages that Sell join the e-Course Launch Formula.