Today I wanted to tell you about the story of Launch Mastery.
It has been an epic journey and certainly an unfolding for the last 9 months when I started to give it real focus.
For a few years I had the idea in my head that I wanted to create a launching program. But to be honest I wasn’t 100% sure whether it was a path I should take or not.
It was really important for me to get some runs on the board – to really live the launching life before teaching it at this level.
And I’ve done that having consistent 6-figure and one multiple six-figure launch over the last two years.
If I had created it two years ago it would not be the program that it is today.
It needed time to integrate under the surface.
Last year I talked to my mastermind about this program a lot.
I think working with 12 clients 1:1 on their launches and seeing their success really inspired me to finally make this idea a reality and help more people with their launches.
But it had a completely different name and a different energy. It was going to be called “love your launch”. I had bought the domain, was preparing to trademark it and I told a lot of people that was THE name.
But then I started seeing the phrase ‘love your launch’ everywhere – in one of my clients modules, in a free e-Book my copywriter gives to clients, in hashtags by other entrepreneurs.
It just started to feel like it wasn’t really the true soul name of MY program.
So I went away with my family over the Christmas break and on a random day during normal daily activities the name “Launch Mastery” came to me.
It felt powerful. It felt aligned. It felt right.
But I still really didn’t know what “it” was.
I started the year setting an intention that Launch Mastery would be birthed in 2016.
But then I started the year feeling really flat. I felt a little depressed and I really didn’t know why.
Finally I contacted my kinesiologist and friend Kerry and I said “I have no idea what is going on but I don’t feel like myself – I need a reading of some sort“.
She recommended her Reiki master to me and I promptly booked in. This healer shone a light on what was going on. Major shifts and major transformation all going on underneath the surface. I was at the end of a 9 year cycle. Let’s just say things were a little full-on!
She told me I had to learn to get comfortable in the unknown and let it process.
This wasn’t easy for me, as an ex-project manager I like to plan everything and know exactly what I am doing and where I am going at all times.
I decided not long after to study reiki 1 and then I enrolled in another program that had a soulful focus with energetic and kinesiology work.
Over the last couple of years I have been more and more tuning into my intuition, embracing my sentient gifts and just generally having a bit of a spiritual awakening.
I’ve been buying books on all sorts of spiritual subjects and just generally soaking up so much knowledge.
I knew in my heart (and soul) that this wasn’t meant to be “just” a launching program.
It was something more. it was about balancing all the masculine traits of launching that I had mastered (but that had led me to burnout!) with the feminine traits of flow, surrender and intuition.balance the masculine hustle with the feminine traits of flow, surrender and intuition. Click To Tweet
It would delve into why some launches feel so easeful and light and others feel heavy and hard.
It would combine the best elements of all of my launches over the last 5 years and everything I know to be true about launch mindset and alignment, strategy and systems.
This program was going to be quite different from anything I had done in the past.
And rather than being afraid of all of the people on my list who it wasn’t right for I needed to focus on opening up and being authentic and vulnerable with the people it was here to serve.
It was time to let go of the fear. Time to let the real Kath shine.
Time to let go of the power dressing and the corporate vibes and to embrace a more goddess or priestess energy that was calling to me.
Even a simple trip with my stylist before my photoshoot was a major transformational process where I felt like I was on the edge of a cliff – but would I take the leap?
Over the last few years I have been feeling a call to the goddesses, I bought a pack of goddess cards and started remembering my interest and study in the greek goddesses as a teenager not to mention that my password as a teenager was aphrodite!
Low and behold I started tuning into goddess energy during my daily meditation practice and channelling messages from them.
They even started showing up in my work with clients much to my surprise!
I had another healing with another kinesiologist (and soul sister) Marnie and not only did Goddess Athena turn up during the healing but during the call when I asked Marnie about my intended tagline for this program her response was “no that’s just not it, but it’s coming”.
The next day the tagline “invoke your inner launch goddess” came through and I knew it was perfect.
It scared me shi*less but it was perfect. I knew it at a deep soul level.
Things just started coming together synchronisticly over the next few months.
I had the opportunity to do a VIP day with a coach who helped me to get a lot clearer on how to bring the goddess theme through the program.
I joined a mastermind with a coach who does a lot of goddess work herself and who is helping me enormously as I work through to write and create this program.
I set aside a week to start writing and the content just started flowing.
We took amazing photos on the beach that captured the vibe of the program perfectly.
My designer captured everything I had hoped for in the branding and sales page design.
I found a local graphic designer to design the course content.
Suddenly I knew what this program was, and who I was.
I’m a straddler. I can straddle the worlds of serious business strategy and spiritual practices.
I bring skills that a lot of creatives, wellness practitioners and healers don’t have – systems, organisation and strategy.
Yet I’m also highly spiritual and can meet people at that place but also to people new to it in a highly accessible way.
I’m here to help people who are ready to dip their toes in the spiritual waters.
They are spiritually curious (or spiritually active) but they don’t know how to blend it with their work.
They know there is something missing from the way they launch.
I’m here to help people who know that they need to launch to reach their business goals but they either feel overwhelmed or they have experienced the sickness or burnout that tends to go along with the endless push and hustle.
I’m here to show you that there is another way, that launches can be fun, easeful and abundant and I’m here to go on the journey with you.
Because I’m not perfect and as much as anything else this program is a commitment to myself to launch like a goddess.
To let go of the stories about burnout, adrenal fatigue and launching needing to be hard.
To embrace ease, fun and most importantly extreme abundance.
So if any of this speaks to you then please come and join me in Launch Mastery.