In my role as an eCourse trainer and creator of the e-Course Launch Formula I am regularly asked by my peeps – “which should I use Lead Pages vs Optimise Press?”
So I am going to talk to you about both programs, how I like to use them, the pros and cons of each plus give you a few examples.
First a disclaimer, I am not a web developer and this is purely feedback as a user of both systems.
So let’s get started!
What is Lead Pages?
Lead Pages is a program that provides a heap of custom designed templates that have been designed with conversion in mind and often by some big names in the internet marketing world.
You are able to add your brand colours and some images to the templates but they are not fully customisable unless you have some pretty serious web development skills.
Some of the great templates are:
• simple and more complex opt-ins for things such as free eBooks
• webinar opt-in pages
• Video Series Launch Funnel Pages
• and much more!
Here is an example of a video series launch funnel page I recently created using lead pages:
And a simple opt-in page:
Pros and Cons of Lead Pages:
1. I love the quick and easy interface and I particularly love the analytics snapshot seen below where you can quickly see how many people have opted in and how well it is converting.
2. You can also host your pages on their servers (therefore not even needing your own website for a new program or offering) or host on your own domain.
3. You can create a whole launch funnel using lead pages such as your freebie or webinar opt-in, then a page to host your video series or webinar replay and then sales pages for your offering.
4. Lead Pages also provides great video based training every week on how to use their templates.
1. I would like to see a greater range of fonts available and the ability to upload your own brand fonts.
2. Their sales page templates are not particularly great for creative, feminine businesses like mine and they are a bit corporate/masculine for my liking and just don’t have enough customisation.
What is Optimise Press?
Optimise Press is both a website theme and a plug-in meaning you can use it as your main website theme or use it as a plug-in for the functionality but keep your main theme’s design.
Optimise Press allows you to create drag and drop templates so that the variety of designs are only limited by your imagination. They have a lot of graphics and elements to choose from but you can also upload your own graphics to create a more custom feel.
Like Lead Pages they have opt-ins, webinar , sales page and launch funnel templates but they also have some great membership site designs perfect for eCourses (Lead Pages does not currently have this).
Here is the back-end when creating a sales page in Optimise Press:
and part of the published sales page:
Pros & Cons of Optimise Press
1. I find Optimise Press to be far more customisable as you have a greater range of elements that you can work with and are less restricted about where you can upload graphics. Therefore you can create a much prettier sales page than with Lead Pages.
Here is a Webinar Opt-in Page using Optimise Press:
2. Optimise Press can be used for everything including the design of your membership site
3. The drag and drop design is great.
The cons are significant.
1. Optimise Press is notorious for conflicting with other plug-ins and can take a whole site down if this occurs. When this occurs you have to test each plug-in individually to see where the conflict is and then decide whether you want to keep that plug-in or Optimise Press.
2. I have seen instances of Optimise Press totally damaging people’s websites and them having to completely change them.
3. I have only used it a little for a sales page and a webinar opt-in and I found it more difficult than Lead Pages to integrate with other services and track conversions but that may just be my inexperience.
4. I found that the live editor sometimes fails to save properly and to continue I have to exit the page and then go back in and re-do work – this is very frustrating and wastes time.
It is worth noting here heaps of my e-course launch formula participants love it but developers I know hate it for the reasons mentioned above (and probably more!).
Which should I buy?
I actually think there is a place in your arsenal for both.
I love to use Lead Pages for quick & easy opt-ins, video series and webinar pages. But if I am going to create a great sales page or membership site design myself then there are not too many options available other than Optimise Press without spending a lot more.
If you can only afford one then I recommend Lead Pages as it is quick to get your head around, really versatile and provides excellent analytics without having to add any code to your website.
This blog was written as part of the Flourish Online 21 Day Blogging Challenge.