As a launch strategist, I’m constantly hearing reasons why people aren’t ready to launch in their business. And one of the biggest excuses that I get is: “I don’t have the right product to launch yet”.
Do you feel like this is true for you?
Then I’m going to be telling you exactly what you need to do next!
Because I could talk for hours and days and weeks about how amazing launching is but if you don’t have a product to launch then you can’t get started.
So here is exactly what to do when you don’t have the ‘right’ product to launch.
Ditch the faulty mindset
If you’ve been hanging around here for a while then you will already know that I’m all about mindset. So to start, I want to identify three specific mindset blocks that crop up all the time with my clients who are trying to find the right product to launch.
‘Good ideas are just a matter of luck. Maybe one day the Universe will send me one… but then again, maybe not.’
A lot of people think of ideas as divine bolts of inspiration that occur entirely at random. You’ve got no control over when and where they hit you, you’ve just got to wait until the Universe decides to throw one your way. But this passive approach doesn’t work!
Good ideas won’t just find you, you’ve got to get out there and claim them. And in the next section, I’ll show you exactly how to do that!
Click to tweet: I do everything I can to set myself up for success and innovation.
‘I’ve just never been very good at thinking up ideas’
This mindset can be summed up as ‘But I’m just not that creative!’ If this is you, I implore you to give up this way of thinking – now!
Creativity isn’t a quality reserved for ‘other’ people. It’s not an innate talent that some people were born with and some people weren’t. And it’s not a fixed characteristic.
The truth is, creativity is a skill more than anything else. One that can be developed and trained. One that can be exercised and strengthened.
Click to tweet: I allow myself to experiment, play, explore and make mistakes.
‘All the good ideas are taken’
Other variations of this mindset are along the lines of ‘There just aren’t that many great ideas in the world.’
To which I say…. pfffffft! If you’re worried that ideas are fleeting, or few and far between, it’s a sure sign that you have a scarcity mindset. Which – to put it mildly – ain’t serving you, sister!
The truth is, the only limits on the amount of creativity in the world are the ones you perceive.
So let’s choose something different, shall we?
Click to tweet: There are no limits on what I can conceive and achieve.
Now that we’ve spoken about mindset, let’s get those creative juices flowing!
Open up to creativity
My favourite way to get the creative cogs cranking is with some super-powerful brainstorming techniques to help you hone in directly on your ideal customer and their specific problems.
And I have two brainstorming methods that you might want to steal…
Brainstorming method #1: Create a mind map
The mind map approach is the perfect brainstorming method for anyone in business who wants to find a product to launch – whether you’re new or well-established.
Simply grab a piece of paper and start with something like ‘my product’ or ‘my offering’ in the middle. Then brainstorm all of the ideas that you have for products. With each idea then draw ‘offshoots’ of similar ideas or even get more specific with your focus, idea customer or niche.
Try to let this process be as creative as possible and don’t impose boundaries such as “I don’t know much about that topic”. Just write down whatever comes into your head.
Brainstorming method #2: Have fun with post-it notes
The post-it note method is best used for established entrepreneurs who wants to find and product to launch and already has clients or customers that they have worked with and can communicate with.
If this is the case then get yourself some post-it notes in three different colours.
First, pick one colour and start writing on individual post-it notes the things that your customers need to achieve in their life or business.
Next, choose another colour and start to list the things that your customer is really struggling with.
Finally, pick one more colour and start to list your customers’ desired outcomes.
Once you’ve brainstormed answers to all the three categories (and jotted it all down on post-it notes) then it is time to think about how you could best meet the needs identified in these three different categories.
Do this by listing any ideas that you have for offerings or products.
Refining your idea
By now, you should have lots of potential ideas for a product to launch. Now it’s time to refine your ideas and pick one!
But first, I want you to know…
Click to tweet: No idea is perfect.
No idea will please everyone. And no idea is a guaranteed path to a million bucks.
While the refinement process IS important, I am also an advocate of taking action as soon as your idea is ‘good enough’ (as opposed to 100% perfect).
Now that’s out of the way, let’s get refining!
My favourite way to refine my product/offering ideas is by rating them according to the following criteria:
- Is this what my tribe really needs?
- Do I have the skills to deliver this idea?
- How passionate do I feel about this idea?
- Am I solving a problem or pain point for my tribe?
- Does this idea align with my existing business and brand?
Answer these questions for each of your product ideas and you will easily get a good idea of which product is ‘right’ or not right for you.
And if you’re still stuck on the ‘right’ idea then this blog post might be able to support you too!
Then… it’s just a matter of committing to your idea and making it happen!
Loved this blog post and want more content and information in this area?
Well if you need further help honing in on the perfect idea for your program, check out The e-Course Idea Generator: my instant-access guide to finding the perfect idea for your e-Course – one that’s profitable, aligned, and irresistible to your audience.
Or if you’re ready to get straight down to business and turn your passion into profit, you can get my complete, comprehensive training on creating your e-Course – the e-Course Launch Formula.
And stay tuned for future blog posts and training, there is lots of good stuff coming up!