Just over a year ago, I created and ran my first ever five-day challenge. It was a launch strategy that I’d seen pop up everywhere and I was curious to see the results through implementing it in my own business. So I created the Launch Like A Pro challenge and if you’ve read this blog post or this blog post or this blog, then you’ll know that I loved creating it. In fact, I’m running it for the third time next week and I want to share my strategy with you. So here’s ten ways to promote your challenge.
Daily Facebook and Instagram posts
To start off with, I love to use Facebook and Instagram to share daily promotional and educational posts.
Promotional posts usually include an image that my graphic designer has created for me and some promotional content (either taken from the opt-in page or written by my copywriter). The aim of promotional posts is to get my community to click on the link to the opt-in page and sign up.
I start with promotional posts approximately 7 days before the challenge begins and share them daily on Facebook and Instagram.
Here is an example of my promotional posts:
Educational posts are less promotional and more informative. The aim of educational posts is to share some of the valuable topics that we cover in the challenge and entice people into the challenge (as opposed to just asking them to join). These posts sometimes have a link attached and sometimes don’t. Over all, you want these posts to be really valuable not pushy so I try to mix it up with links and no links.
I start with educational posts approximately 7 days before the challenge begins (just like I do with promotional posts). However, I also share educational posts during the five days that the challenge is live (with information and content that is from the challenge).
While the Launch Like A Pro challenge is live, my community can still join and catch up. So by sharing educational posts that cover the topic and information of the day, I’m able to encourage more and more people to join the challenge.
Here is an example of my educational posts:
And when you put it all together, I’m not just sharing up on Facebook and Instagram once a day… I’m posting about three to four times a day!
Update your bio and cover images
As you can see, social media is a powerful platform to promote your challenge. But it doesn’t always have to be creating more and more content. Sometimes it’s as simple as updating your bio and cover images to share the challenge.
For example, you could add something like ‘sign up to my FREE challenge’ to your Instagram bio so that when people check out your profile, it’s the first thing that they see. If you’re just promoting the challenge, you might also make your opt-in page the main link in your bio. I tend to use Linktree to promote a number of offerings but when I’m promoting a challenge, I try to minimise the links that I have in my Linktree account so that the challenge really stands out.
Similarly, you can update the cover images on Facebook, Twitter and LinkedIn to promote your challenge too!
Share on Facebook Live and Insta-Stories
Some people love reading social media posts and other people love watching video. You can’t please everyone all the time but you can cover all bases. So when it comes to promoting your challenge, I highly recommend mixing it up with video promotion (like Facebook Live and Insta-Stories).
Create a Facebook event
Another way that you can use social media to promote your challenge is to create a Facebook event and invite people who you think might be interested in signing up. You can also repurpose the promotional and educational posts that you’re sharing on your Facebook feed and post these directly into the event page. This means that anyone who has selected ‘Interested’ in the event will be notified every time that you post. Ultimately, this is just covering all bases and making sure that people hear about your challenge in a number of different ways.
Share on Pinterest
We’ve spoken about Facebook and Instagram (which are definitely my favourite platforms) but Pinterest is a great contender.
I use Pinterest to pin promotional posts for the challenge to my own boards as well as pinning promotional posts for the challenge to group boards.
Pinterest is also a great place to share your blog posts so I also make sure to share blog posts to Pinterest… that then lead readers to the challenge.
This brings to my next point…
Write a pillar blog post
I regularly and consistently share valuable content through my blog posts but when it comes to promoting my challenge… I go even bigger!
Pillar blog posts are generally a large piece of content that’s packed full of value. It often links to other blog posts and content upgrades – as well as the challenge.
Add the challenge to your side bar and Hello Bar
While we’re talking about blog posts and websites, you’ll want your challenge as visible as possible. A great way to promote your challenge is to add a promotional graphic to your side bar and to include details of the challenge in Hello Bar (which is a bar that sits at the very top of your website).
Here are some examples of this here:
Invite your mailing list to join the challenge
The main reason that you promote your challenge is probably to build your list, right? But don’t underestimate the power of sharing the challenge with those people who are already on your list.
Ideally, your free challenge should lead into a paid offering or program and by inviting those people who are already on your list to join you… you’re also getting them ready for your paid offering.
A free challenge is also a great way to re-engage your subscribers and can give you a good indication of those people on your list who are really interested in what you do.
Encourage people to share
Sometimes you can get so caught up in promoting your challenge and doing all the things that you forget that you can simply ask people to share your challenge.
For example, I always personally email my business besties to ask them to share my Launch Like A Pro challenge with their communities (if it feels aligned).
Then once someone signs up for the challenge, they’re taken to a thank you page where they’re encouraged to share with their friends!
Here is an example here:
I also make sure that my content and blog posts are as shareable as possible. And last round, I even ran an Instagram competition where I asked people to share the challenge for their chance to win a scholarship to Launch Mastery.
I touch more on this in my final point…
Provide a scholarship
Last round, I ran two scholarships…
- I gave a scholarship to one lucky person who signed up for the challenge and was super engaged and present in the Facebook Community. This meant that more people signed up to the challenge and more people were also engaged in the community.
- As mentioned before, I also ran an Instagram competition where I asked people to share the challenge for their chance to win.
I found that the first scholarship opportunity was more powerful and effective than the second scholarship so this next round of Launch Like A Pro challenge, I’m just sticking to the one!
Keep in mind that all of these promotion opportunities are simply methods that have worked for me. I definitely encourage you to try a number of approaches and see what feels aligned for you when it comes to promote your challenge.
And if you’re interested in seeing a challenge in action… then my Launch Like A Pro challenge is here!