Privacy and e-Courses : Privacy matters when it comes to selling your e-Course
There are few things that get me riled up enough to have a #rant but I have to admit that ethics in the online business (and particularly e-Course) world are one of those subjects. My participants tell me that my focus on e-Course ethics and ethical marketing are one of the things that most set me apart.This warms my heart because my business is founded on the key values of honesty, authenticity and integrity and this flows through to everything I do.
So today I want to talk about Privacy and e-Courses.
In this video blog I’m talking about why protecting people’s privacy is so important. Watch the video and then I’ll summarise my key points and tips below with a few extra tips.
So I’m challenging you to stand out by running your business on the principles of honesty, authenticity, and integrity and at all times respect other people’s privacy.
Key Tips about privacy and e-Courses
- It’s not cool to list the names of people who have signed up publicly in your emails or on social media without their permission first. People don’t necessarily want your entire list to know they have signed up and in fact they may want to keep it quite private.
- People assume that messages they send to you or write in your e-Course form are private to that group – taking screenshots from a private message or within a private group (even your own!) and then using them as part of your e-Course promotions and on your sales page is not OK. If you do this you must ask that person’s permission first!
- If someone asks you to take down a testimonial or screenshot of something they have said about you then do it!
So how do you collect social proof and testimonials the right way?
- If you take a screenshot of something someone has written privately to you or in a Facebook group – get their permission before using it publicly
- When collecting testimonials set up an online form which a specific question asking for a testimonial and then get them to tick a box whether they are happy for you to use this or whether they want you to contact them first. This ensures that you have their explicit permission or know that you need to get it.
What do you do if you see your words used publicly in a way you are not comfortable with?
Firstly I’d be inclined to read any terms and conditions of purchase, website terms and their community guidelines to see if you have inadvertently agreed to them using your “private” comments in this way.
You are totally within your rights to contact this person and request that the screenshot or testimonial be removed especially if it has been used in a way other than what you agree to or to what their terms advised.
If they do not remove it within a reasonable period (3 days-1 week) then I would suggest a cease and desist letter from a lawyer.
Why you should be wary of ‘screenshots’ to sell an e-Course or e-Program
And just as a side note – if you are considering buying a product or e-Course and most of the social proof is screenshots from Facebook as opposed to official written testimonials I’d be seriously questioning how good this person’s product and/or service is.
It is easy to get an enthused post from someone at the start of a program (haven’t we all been hyped up and enthused in week 1?) and much harder to get an official raving testimonial at the end of your program. Think about it…
As an e-Course creator – sure use a few of these (with permission) in your marketing but make sure you focus on getting official written testimonials which carry far greater credibility.
If you want to learn about e-Courses from someone who has high ethics and standards about marketing then please check out the e-Course Launch Formula.