Simple opt-ins, webinars, video series and challenges… the options for your e-Course opt-ins are endless. It might be tempting to try them all. Because there is nothing wrong with a variety of resources to choose from, right? But time is important when you’re planning and creating an e-Course and strategy is key. So today I wanted to talk about how to strategically plan your e-Course opt-ins according to your strengths, budget, timeframe and target audience.
So we’ve already spoken about why it’s important to build your list and given you some examples for great pre-launch opt-ins. And while all of these ideas are great list-building options, it’s time to choose which one is great for you.Those who fail to plan, plan to fail - Winston Churchill Click To Tweet
So let’s look at four important parts of strategically planning your e-Course opt-ins:
Use your strengths to plan your e-course opt-ins
If you are going to launch an opt-in then you want to be putting your best foot forward and what better way to do that then to embrace your unique strengths? This means, if you love to jump in front of the camera then you should look at planning a video series. And if you’re a natural born writer then a PDF guide or workbook could be your best choice. Not only does this help you choose which e-Course idea to pursue but it also means that you’re giving your audience the most natural, shining version of you. Try not to get caught up in what others are doing and embrace the ideas that light you up. This passion will shine through in whatever you do!Your strengths are your launch superpower! Click To Tweet
Question to ask yourself: Which strategy are you most comfortable using taking into consideration your natural strengths?
Use your budget to plan your e-course opt-ins
Creating an e-Course opt-in doesn’t have to be expensive but there are some opt-in ideas which may be a higher cost than others. For example, a professionally designed and filmed video series will generally be more of an investment then a professionally designed workbook.
There are also different levels of investment for each opt-in idea. For example, you could DIY your own PDF workbook or you could get it professionally designed. Same goes for a webinar, video series or challenge. Each opt-in has a DIY or professional version although I would highly recommend getting it professionally designed where possible. After all, a pre-launch opt-in is a teaser for your e-Course and you want to impress your audience!
Question to ask yourself: Which strategy are you most comfortable using taking into consideration your budget?
Use your timeframe to plan your e-course opt-ins
Now let’s get realistic for a minute and consider a part of the e-Course process that is often overlooked – time. I know how easy it can be to underestimate how long a task will take you so let’s get honest here:
Question to ask yourself: What strategy are you most comfortable using taking into consideration your time frame?
The planning and creating stage will be different for everyone but I can give you an idea of the promotional time frame for each opt-in idea:
- Simple opt-ins can be promoted for as long as you need to build your list and so are great if you have more time up your sleeve.
- Webinars should be promoted generally one week before the set date and so work best with larger lists and if you have a budget for Facebook ads.
- Video series can be evergreen (i.e. always open) or may be promoted in the weeks leading up to (and even during) your launch. They can be great for an ongoing stream of leads during your launch.
- Challenges are generally promoted one week before the start date of the challenge and so like webinars work best with bigger lists or social media followings or if you have an advertising budget.
With this in mind, which strategy suits your timeframes for pre-launch (and during launch) list-building?
Use your audience to plan your e-course opt-ins
The last three sections have been all about your strengths, budget and timeframe but it’s time to think about your audience.
Question to ask yourself: Which strategy do you think your ideal participant would be most attracted to?Your tribe want you to share your expertise with them! Click To Tweet
Rather than relying on assumptions for this section, the absolute best thing that you can do is find out what your tribe really wants.
A great way to do this is to send out a survey.
Here are some questions you might want to consider and work into the survey.
You might ask them questions such as:
- What problem can I most help you with?
- How do you like to consume information – PDFs, webinars, video series or challenges?
- What would be your dream free resource to help you move forward?
This survey can double as market research for your e-Course too!
Finally, you want to use all of the information you’ve gathered from the previous sections and decide on an opt-in idea.
Considering the above questions and information about your strengths, budget, timeframe and audience – which strategy would you like to employ for your pre-launch process?
Voila, you have now strategically planned your e-Course opt-in!