Better to start and be imperfect than to never start at all!
1. Tell us about the Lucky Bitch Money Bootcamp
The Lucky Bitch Money Bootcamp is a money mindset course for female entrepreneurs, which I believe is essential because we’re quite often hampered by our own sabotages. I’ve seen many talented, ambitious and hardworking women quit their businesses in frustration because they couldn’t make enough money to sustain them.
The work I do with women is largely around giving ourselves permission to be rich (whatever that means to them) and to uncover and release their blocks around receiving good money for the transformation they provide to their clients and customers.
What makes it special is the community of women around the world who are supporting each other daily. My biggest belief is that female entrepreneurs are changing this planet for good and I’m honoured to play a part in that.
2. You’ve been running this course for a number of years now what’s your biggest learning been about running eCourses?
My biggest learning is to capture your knowledge while it’s still fresh for you. Sometimes we move on quickly to new topics, not realising that so many people could benefit from what we’ve learned so far. eCourses capture that knowledge and it means you don’t have to reinvent the wheel or teach it one by one.
Personally, I got frustrated having the same conversation over again with my 1:1 clients, which made me a terrible coach. Running an eCourse means that you can distil the best of what you do and make it available forever for new clients.
Every time I think I want to do something else, I remember that there are so many women who still need this information.
3. You recently set some promotional guidelines in your forum – can you provide advice to people thinking about doing this or what you learnt from this process?
I think it’s important to have guidelines from the start around how your participants can expect to interact with you and each other – and they have definitely evolved. I tried to make it clear from the start that it was a members-forum, not a “Ask Denise Everything 24/7” forum and that’s been really successful, so I interact because I want to, not because I have to.
As the group passed the 1000-member mark, I knew that I had to set the tone for the future. With new people joining every day, the forum needed to be very clear on it’s so-called “Zone of Genius” and not become all things to all people. So, I set a strong no-promo policy where no links are allowed.
That way, we keep the integrity of the group.
I’ve learned that it’s really important to be the leader – to be fair but unapologetic about your decisions. I don’t have an “enforcer” personality and I like to see both sides of any issue but in this case, I had to be strong and clear.
Not everyone will agree with your decisions, but if you’re there every day, then you have to step up and guide the group.
4. I’ve noticed a shift in your forum over a few years from it being a members forum without much of your input to a highly managed forum where you provide us lots of feedback and tips.
Can you tell us about that journey?
I never meant to be so personally involved but I’ve created a community that I personally love being part of. Being a leader is not an easy or natural role for me, but I love holding the space for other people to have breakthroughs.
Honestly, I just love the women in the group and I totally stay involved for selfish reasons!
5. I’m loving the monthly focus over the last few months – how did that start and any tips for people wanting to do something similar?
I noticed that a lot of successful bloggers do Instagram challenges. People seem to love having a specific focus and being given clear ideas and instructions. It started with Selftember, followed by Lucktober and Mevember. December was Yuletidy.
It’s a great way to keep members engaged.
6. My peeps love the tech secrets of others program so what is the platform you use for your eCourse?
I use Customer Hub by Infusionsoft and to be honest, I don’t love LOVE it but it serves a practical purpose. By using CH, I have the ability for members to update their credit card if it’s expired or defaulted. I was paying the $80/month just for that feature alone, so I thought I may as well use the course platform as well.
Before I implemented that, it was a real pain to manually chase people if they defaulted (which DOES happen and is nothing to be scared of).
In the first year of the program, it was just a simple site with one password for everyone, which was tough if someone defaulted or asked for a refund, but I still recommend it if you’re starting out and don’t have the time and budget for a more complicated site.
Better to start and be imperfect than to never start at all!
7. Your eCourse is an evergreen course – can you give us some tips to achieve steady enrollments when there is not the urgency of a launch?
I love having an evergreen course. I’m impulsive and motivated to start things straight away, so I wanted the course to be always available for people with that same personality. In an average month, I might have 20-40 new members join and in a launch month several hundred.
With my topic, I believe there is an urgency. People want to work on their money blocks so they can be successful in their business and create a First Class life. The topic itself is a pain point. Ditto if you have a course around weight, dating or creating a huge transformation. People who are ready will self select.
A few times a year, I also create incentives like extra bonuses or upgrades to give the people who need it a kick up the butt.
8. I always tell my participants that it’s a numbers game and that building your list is your top priority.
How have you grown your list so rapidly?
My list grew to over 20,000 in four years and it’s grown consistently and steadily. My biggest tip is to be consistent in your content.
Keep putting out relevant and useful information for your ideal target market.
Doing a blog post every week for four years hasn’t always been easy but I love talking about money, so I’ve never run out of things to say!
9. What would be your advice for someone thinking of creating an eCourse?
Just start. You’ll never regret it and you can tweak and perfect as you go.
Someone out there needs the information you have – and they need to hear it in the way only YOU can present it. If they don’t hear it from you, they might never hear it.
Denise Duffield-Thomas is the money mindset mentor for the new wave of online female entrepreneurs. Her best-selling books “Lucky Bitch” and “Get Rich, Lucky Bitch” give a fresh and funny road-map to create an outrageously successful life and business.
Denise helps women release their fear of money, set premium prices for their services and take back control over their finances.
Denise is an award winning speaker, author and entrepreneur who helps women transform their Economy-Class money mindset into a First-Class life. Find her at www.LuckyBitch.com
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