I am a huge believer of outsourcing and have a team of staff who support me in many areas of my business. I also believe that outsourcing is a great way to support you in creating and delivering an e-Course. Of course, you’ll still want your e-Course to have the essence of you so I’ve compiled my best tips on how to outsource your e-Course load without losing the personal touch.
How to outsource your e-Course load without losing the personal touch
Work with a community manager
I’ve spoken a few times about how I work with community managers in each of my programs but today I want to get into the nitty gritty of what that involves and how you can outsource your e-Course load too.
Firstly, I think it’s important to have a clearly defined role for your community manager. What actions do you want them to take? How much time should they dedicate to the role? What are their core responsibilities?
For example, my community managers support me by welcoming new participants into my programs, scheduling course updates in the Facebook Group and supporting e-Course participants by responding to posts and being present in the community. I ask my community managers to check into the Facebook Group each day but their time commitment will depend on a number of things including whether the program is live or not.
Secondly, I like to be up-front with course participants about the role that my community managers play in the program. For example, I let them know that my community managers are there to support them in certain ways and I also outline how I see my role. I let them know when I’m going on a little break and I always tell them who they can turn to for support while I’m away. I also like to emphasise that my programs are a team effort and encourage them to draw on the team (not just me) for support. As a result of this, I love watching my community managers build relationships with course participants and offer so much support and incredible advice.
Finally, I think it’s so important to train my community managers so that they can show up in the forum and offer solid and helpful advice. My community managers are full of wisdom and experts in their field, I want my participants to be able to access this too!
I don’t believe that working with a community manager has to mean losing the personal touch of your program. My participants love knowing that they have a team dedicated to supporting and looking after them and it gives me the space to show up and provide value in other ways.
This leads me to my next point…
Have a plan
Looking to outsource your e-Course load doesn’t mean that you get to check out for weeks on end and I am very mindful of using the free space and time to show up in an even greater way for my e-Course participants.
For example, I use the time that I would usually spend responding to comments in the community forum to run weekly calls during my live rounds. I also love filming impromptu Facebook Live videos in my forum where I get to share a bit more of the behind-the-scenes of my business. But none of this would be possible if I didn’t have a plan!Planning halves the amount of time required to do something. Click To Tweet
So as you start to outsource different tasks and responsibilities to your team, I want you to ask yourself…
What does this mean for me?
How can I use this space and time to show up for my e-Course participants in a new way?
What plans can I put in place to ensure that my e-Course participants still get to engage and connect with me?
Then take the answers to these questions and create a plan. For example, I clear space and schedule in the dates for all the live calls. Then I set weekly reminders and prompts to pop into the Facebook Group and record a Facebook Live. During live rounds, I set aside a specific time where I hop into the forum and offer support. Having this structured plan allows me to be more present and make the most of the support of my team.
Batch and schedule your updates
I’m a huge fan of batching and scheduling updates – whether that’s a weekly post in the forum or an email to announce a new module that’s been released. Having this all batched and scheduled at the start of e-Course delivery ensures that I’ll have a presence throughout the duration of the course. These scheduled updates also act as prompts for me and remind me to pop in to engage and support participants.
Be thoughtful and generous
I believe that the main intention of outsourcing your e-Course load should be to provide even greater support to your participants. For me, this means being extra thoughtful and adding little extras to surprise and delight course participants. I do this by sending monthly gifts and handwritten cards to course participants and believe it’s an incredible way to maintain a personal touch.
Generosity is the best investment! Click To Tweet
My community manager also supports me in doing this and helps me to pick some participants and sends the cards out.
We also try to keep an eye out if anyone has been through a difficult person time and send them cards to let them know we are thinking of them. For example, when some of our student’s homes were recently devastated by bushfires in South Africa or checking in with our customer’s after the recent earthquake in Mexico.
As I’ve said before, I do believe that you can outsource your e-Course load without losing the personal touch and, when done right, it can mean showing up in a more thoughtful and generous way than ever before!