Introducing live training in Adelaide & Melbourne to help you create your online product

Choose from any of the four trainings below (pick and mix for your needs) or sign-up for them all and receive a special discount.
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These pieces of training can be applied to a range of offerings such as e-Courses, Online Programs, Group Coaching Programs, Retreats, Memberships and Masterminds to name a few.

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In this training you will:

  • Connect with your innate creativity
  • Learn how to effectively survey your audience when creating a new offering
  • Learn the three components of a profitable online offering
  • Explore your brand values and how to create offerings that align with them
  • Conduct a skills and passions audit
  • Learn how to leverage the skills and expertise you already have
  • Use creative brainstorming tools to come up with a wealth of ideas for your next (or first) offering
  • Go deep and explore what your customers (current and future) really want
  • Come up with a list of ideas and then use my special rating and validation system
  • Conduct alignment and profitability tests before selecting and clarifying your final idea

 

Outcome: A refined and validated idea for your next (or first) online offering that you can get to work on!

The details:

The Details: Adelaide, Duke of Brunswick Hotel, Friday 5th October 2018, 9.30am-4.30pm

Melbourne Dates to come

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In this training you will:

  • Get clear on what your offering really is (what, why, outcomes, benefits, results and the all important 'experience')
  • Get clear on exactly who this offering is for (hint: it's not for everyone!)
  • Learn my framework for effective online offerings - the three things every offering must provide
  • Dive into learning styles and how to cover off on them all
  • Explore the different delivery techniques you have at your disposal
  • Create a detailed structure for your online offering (including topics or modules, delivery techniques, length of delivery and more)
  • Design a module/topic/training outline for your offering using my much-loved module planner pad (free with this course)

 

Outcomes:

1. Learn how to design effective online offerings

2. Create a detailed offering structure outline

3. Write at least one module/topic/training session outline

The details:

The Details: Adelaide, Duke of Brunswick hotel, 26th October 2018

Melbourne Dates to come

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In this training you will:

  • Discover different writing techniques
  • Explore writing rituals to get you in the creative zone
  • Learn about the best tools for writing your content
  • Learn how to plan your content writing for success
  • Review the different considerations for writing your content such as flow, length and style
  • Learn how to structure an effective workbook for your training, e-course or other product
  • Learn how to help clients apply the knowledge through activities
  • Create a workbook for your next offering including the activities clients should undertake
  • Get feedback from me and the rest of the group on your activities and workbook content
  • Write, write, write!

 

Outcomes:

1. Learn the theory and tools to write effective content for your offering

2. Create a workbook and activities for your next offering.

3. Start the writing process and feel confident to continue on your own.

The details:

The Details: Adelaide, Duke of Brunswick Hotel, 23rd November 2018

Melbourne Dates to come

 

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In this training you will:

  • Discover some of the best online product sales pages out there
  • Understand what a sales page is, and why they are so long!
  • Learn to strategically employ the key elements of a converting sales page including the headline, the overview, the guarantee, the urgency, the FAQs, the social proof and much, much more.
  • Understand the key legal requirements that you need to have covered
  • Discover the best tools to DIY your sales page and the design fundamentals you need to know to give it the 'wow' factor
  • Understand the technology requirements behind your sales page such as SEO, payment, registration and content access
  • Discover how to review the success of your sales page

 

Outcomes:

1. Learn the copy, design and technology fundamentals to create a high converting sales page

2. Articulate the key benefits and outcomes of your offering

3. Create your own guarantee and refund policy, urgency and scarcity strategy and strategic bonuses

4. Walk away with a list of creative products and tools to DIY your sales page and a list of great designers and copywriters who can do it for you

The details:

The Details: Adelaide, Duke of Brunswick Hotel, 30th November 2018

Melbourne Dates to come

 

Many people find that they need to commit to the time to work on their online product ideas - these trainings help you to do just that in a supportive environment.

Who are these trainings for?

  • You are a passionate and soul led woman in business
  • You are in the early stages of creating an online product or you know you want to but you just can't seem to get started
  • You are feeling really stuck and overwhelmed and you deeply desire to gain clarity and push through this resistance
  • You like to buy e-Courses but you never seem to follow through and do the work - you need me in the room with you!
  • You want more connection and interaction and love attending in-person training
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What will you gain from this training?

  • Time and space to devote to doing the work

We so rarely give ourselves the time we need to make traction on the most important goals in our business.

  • Guidance and feedback from an experienced online product coach and mentor

You could do it alone and be second guessing yourself the entire time (or not do it at all!) or you could do it with a group of inspiring women and an experienced coach to support you! I know what sounds like more fun!

  • High-quality content and training materials

The design of these trainings are based on the curriculum of my program the e-Course Launch Formula - meaning it has been tested (and loved!) by over 800 entrepreneurs.

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  • Connection with other inspirational and passionate women

    I don't like to brag but my community is pretty darn awesome - you'll make some lasting connections with amazing women

  • Bust out of your limited perceptions of what is possible

    Let us hold you in your brilliance and help you to think bigger, bold and brighter than ever before.

Meet Kathryn

Kathryn is an expert launch strategist and the creator of several wildly successful online products and programs including the e-Course Idea Generator, e-Course Launch Formula and Launch Mastery. She has generated over $1 million in online revenue through her leveraged programs and developed a loyal and raving community of soul clients.

She has led more than 1,000 ambitious entrepreneurs through the process of creating and launching their own online products and programs.

Kathryn is a qualified and experienced trainer and coach bringing the perfect mix of skills to these online trainings and she always loves to add in a little something special to take home with you!

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My Training Style

in my clients own words...

Kathryn is a beautiful host who genuinely cares and wants to support your success."

  • Jessica Giles, Chic Money

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After working with Kath I'm always clearer about how I want to feel in my business.

  • Kristy Schirmer, Zockmelon

Kristy Schirmer

Kathryn delivers her workshops in a playful, spacious and grounded way. Thank you for holding space for us Kathryn, I love your workshops.

- Bianca Mckenzie

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"Kathryn is an incredible facilitator. She's open, empathetic and she genuinely cared about each and every one of us in the room.

- Nikki Parkinson-Hubbard, Style Blogger at Styling You"

Nikki Parkinson of Styling You. Photo by Sarah Keayes/The Photo Pitch

FAQs

The Investment

Early-bird ends 31st August

Day
Hour
Minute
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Individual Training

$237 (normally $297) (One off payment, AUD Dollars)
  • Full day of training
  • Printed materials provided
  • Morning Tea, Lunch, Afternoon Tea and Refreshments
  • Special Surprise
  • Upgrade discount code to the e-Course Launch Formula

4 Training Package

$797 (normally $997 save $200) (One off payment, AUD Dollars)
  • 4 x Full days of training
  • Printed materials provided
  • Morning Tea, Lunch, Afternoon Tea and Refreshments
  • Special Surprise
  • Join the e-Course Launch Formula for just $200

Questions?

No problem, please email admin@kathrynhocking.com and I’ll get back to you as soon as I can.

Want in?

Your next step: Secure your limited place

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See you at the training!