Every launch goddess needs a launch team… even if it is just one person helping you. You need to feel supported and be willing to get help in areas that you are not willing or able to learn and where your time is not best spent doing the work. But when you’re used to doing everything yourself, it can be difficult to know where to start. So today I want to talk about exactly how you should design your launch team (and why you need to do it).
Moving through the blocks
We often know in our heads that we want to outsource and delegate (and that we need to do it for our own sanity and the growth of our business) but there are still blocks or limiting beliefs that hold us back.It’s not enough to want to build a team, you actually have to do it. Click To Tweet
Building a launch team brings up all sorts of specific mindset wobbles. So let’s tackle them before we even start to get specific, shall we?
Here are some of the most common mindset blocks that you might come up against…
“I can’t afford to build a launch team”
I hear you, I really do. But here’s the thing…If you want to grow your business then you will need to get help! Click To Tweet
This doesn’t have to mean hiring a full-time staff member. There are lots of ways that you can get help depending on your needs (which we will talk about soon).
But the most important thing to remember is that you can get support in lots of different ways that don’t completely exceed your budget.
“It’s just easier to do it all myself”
I hear you and I’ve totally been here. Sometimes it is easier to do a task yourself… but do you really want to to be chained to that job forever?
If you take the time to write a procedure or record a training video and outsource to a team member or service provider you are potentially free of that task. And even if that team member leaves or you switch providers you still have the procedure or video and you don’t have to spend your time retraining.
It might be easier to do it yourself but is it the smartest option?
“No-one will care as much as I do”
It’s probably true that in some aspects, no-one will care about your business as much as you do. But that doesn’t mean that you won’t be able to find someone who is still invested in helping you to succeed!
For any business that really wants to grow, there will come a time when you need to let go and trust others to support you and do a great job.
The one thing I can guarantee is that once you do let go (as long as you provide adequate training or instructions) you will feel the most amazing weight lifted off your shoulders and never look back.
So now that we’ve worked through some of the mindset blocks, let’s move on…
Understanding what you do and don’t want to do
Before we start building a launch team, we need to understand all of the tasks involved in a launch so that we can identify the tasks that you do and don’t want to do.
Start by creating a big list of all your launch tasks.
Take this list and categorise each task into these three categories:
- Launch tasks that you don’t like doing
- Launch tasks that you don’t know how to do
- Launch tasks that you shouldn’t be doing
Launch tasks that you shouldn’t be doing are ones that are preventing you from growing your launches. These could include launch tasks that are:
- Very administrative or repetitive
- Time consuming without value adding
- Distracting you from your super-power or brand critical tasks
- Highly specialised tasks that you are not skilled in
Once you know which tasks you might like to outsource, it’s time to create a plan!
Creating an outsourcing plan
Now that you’ve identified tasks that you don’t like doing, don’t know how to do and shouldn’t be doing, I want you to think about which tasks you should continue to do yourself during a launch and which you want to outsource.
I also want you to set 1-3 priority areas or tasks to outsource or delegate for your next launch.
When selecting you priority areas consider:
- Relieving yourself of tasks you hate doing
- Freeing up your time from repetitive and administrative tasks
- Outsourcing to qualified providers
- Tasks that are relatively easy to outsource or delegate
Then it’s just a matter of writing up a position description or doing some research to find a service provider to support you!
Are you ready to take your launch team to the next level?
Have you got great team members and providers but you still feel like it’s all down to you to make sure things happen?
Do you want to be able to stay directly in your zone of genius – as the figurehead of your brand – engaging your community and serving your tribe?
Are you ready for the next level of ‘going pro’ in your business – bringing on a Project Manager, Launch Manager or New Program Development Manager?
Well then, I have the perfect offering for you!