An effective launch strategy is the hardest part of making money from passive income and it’s important to invest time and energy into getting this right. Your e-Course could be the very best resource for your ideal participants but in order to find the right people at the right time, you must start with an effective e-Course launch process. We often worry if having a small list means we shouldn’t launch and I’m here today to bust that myth!
Now you might have heard about the importance of list building and the rule about needing 1,000 people on your list before you can have a successful launch. It’s a little bit depressing, right? But don’t stress out just yet, I believe you can still have an epic launch with a smaller list!
My first launch was to just 140 people on my list and I had a conversion of 28 people – that’s a conversion of 20%. Now this sort of conversion is not the average but it shows that a smaller but quality and engaged list CAN convert. I’ve gone on to have extremely good conversion with a relatively smaller list for the revenue I’m generating in my business proving that it is not the size of your list, but the quality of engagement that counts.Size doesn't always matter when it comes to your list. Small lists CAN still convert! Click To Tweet
TIPS TO BEAT THE STATISTICS & GET GREAT CONVERSION FROM A SMALL LIST
1. Get off the vague train with your opt-ins and attract the right people to your list
A targeted and engaged list is far more important than a big list so make sure you have an opt-in that reflects the content in your e-Course and connects with your ideal participants. Even with a small list, it’s still important to keep growing to keep it fresh and engaged. You can do this with a range of free opt-ins like a video series, 30 day challenge or downloadable PDF.
2. Offer a lot of generous and relevant free content to build trust and authority
The launch of your e-Course isn’t the time to hide behind the screen and wait for sales. Your website, blog and newsletter should be filled with free content that compliments the e-Course and comes from your zone of genius. This is also a great time to pitch guest blogs, interviews and podcasts.
3. Start building relationships
Having a list is all about building relationships but there are other ways to connect with your ideal customer. You might want to consider joining groups where you know they hang out or reaching a new audience with the help of an affiliate program.
4. Get comfortable with selling
It’s just as important to sell your e-Course as it is to create it and you have to be comfortable with ‘actively’ selling during your epic launch. You might get some ‘list burn’ as a result of increased emails to your list and that’s completely normal and OK. Make sure you have created a relationship with your list prior to your launch and even let them know that you’re about to start your launch process. If your launch content includes valuable free content as well as promotions then your list generally won’t mind.You must get comfortable with selling your e-Course - it's just as important as the creation stage! Click To Tweet
So now you know how to beat statistics and have an epic launch with a smaller list but where do all of these activities and tasks fit in? How long should a launch really go for? And how do you break it all down into a logical process?
This is where my Epic e-Course Launch Process comes in!
EPIC LAUNCH PROCESS
Over the last six years I’ve honed my launch process into a repeatable and systematised process for having an epic e-Course launch.
The Epic Launch Process is made up of four phases including pre-launch and list building, launching and building urgency, converting fence sitters and bringing it home. Each stage has its own unique aims, strategies and activities.
This the exact same launch process that has resulted in multiple five and six figure launches for my business and I would love to share with you exactly how I did it.
Do you want to know more about my Epic Launch Process? Join the e-Course Launch Formula where I teach it in detail.