Have you had a crappy launch before? Maybe your last launch sucked so bad that you’ve convinced yourself that launching just isn’t for you? Or maybe you’re still so traumatised by the last launch that you can’t even think about the next steps?
Well firstly, I’ve been there. I promise, I have! I have launched over 25 times in the past seven years and there have been a number of launches that have really sucked. But the important part is that I didn’t let the crappy launches stop me. I got back up, brushed myself off and I kept on going.
I know that might be a hard thing to think about doing right now…. but don’t worry. I’m going to show you exactly what to do!
Before we can look forward to the next launch (yes, there is going to be a next launch), we must look back at the crappy launch and do a little post-launch review. Now I know this might be slightly painful and hard to do. But I promise, it’s going to help you move forward!
What is a post-launch review?
A post launch review is:
- A series of questions that you ask yourself about the launch
- Collection of data from the launch
- Reflection in order to make changes and improvement for next launch
So many entrepreneurs fail to do post-launch reviews and this happens for many reasons.
Sometimes it is because the last launch sucked…
Sometimes it is because they are rushing from the launch into delivery…
Sometimes they feel overwhelmed about how to do it…
And sometimes they just forget and let too much time pass…
Tell me, do any of these ring true for you?
Well I want you to know, that it’s never too late to look back and reflect on your past launches. While the process might look slightly different, I think it’s still an important step to take in closing out the launch and leaving the energy behind.
This is not about perfection – it’s simply allowing you to take an objective look at what happened during the launch and make some conscious decisions about what you can change for the next one.You need to look back to move forward! Click To Tweet
So let’s dive in!
Ask yourself some important questions
When people think of a post-launch review, they often think of numbers and analytics and statistics. But I like to start my post-launch reviews by asking myself some important questions first!
How did you feel during the launch?
What do you think worked?
What do you think didn’t work?
What was your personal experience of the launch?
What changes and improvements do you want to make next time?
These questions will allow you to start the post-launch review in slow and gentle way – as opposed to diving straight into the numbers!
Want more questions to ask yourself post-launch? Subscribe below to get my Post-Launch Review Worksheet.
Start collecting data
So one of the reasons you’re last launch sucked might have something to do with preparation and organisation. Am I right?
If that’s the case then you might not have collected a whole lot of data during your launch…
But there is almost always some data that we can look at so here are some ideas:
- List and social media growth
- Email open and clickthrough rates
- Total enrollments
- Total revenue
- Total costs
- Total refunds
- Total profit
- Hits to the sales page and unique visitors
- Conversion rate of opt-ins
- Conversion to sale from your list
- Conversion to sale from your website visitors
Now pick a handful of analytics that you want to look at and start collecting them (my Post-Launch Review Worksheet will definitely help with this).
The power of a post-launch review is that you might realise that the ‘problem’ wasn’t really the problem at all!
For example, you might have been frustrated at the launch because ‘nobody was purchasing’. But after looking at the analytics, you realise that your sales page hits were low and that your conversion rate (amount of people who looked at your sales page divided by the number of people who purchased) is actually quite high. So while you thought you had a ‘sales’ problem, you actually had a ‘traffic’ problem (that is getting people to the sales page).
This ultimately helps you to shift your perspective and see the launch for what it really was (and allows you to see the changes that need to be made for future launches).
Release the launch
Now that you’ve asked yourself the important questions and looked at the data, it’s time to release.
Your launch has its own energetic imprint and you are carrying it around in your body and your soul. It needs to be released, put to bed, allowed to move through you and away from you.
And if your last launch sucked, then it’s even more important to do this work!
You can do this in a number of ways such as:
- Giving your office or launch space a cleanse with some sage or palo santo
- Writing a list of anything that still has an energetic charge and burning it
- Working with some affirmations or meditations to help you to let go
- Having an energy healing or kinesiology session focused on releasing the launch
I know how important this is because I’ve had a launch that I didn’t release and I carried around stagnant energy for months and months without realising how it was impacting me.
If your last launch sucked then releasing it is an incredibly important step. And don’t forget to download my Post-Launch Review Sheet that will definitely help with this!
Look forward to the next launch
Once you’ve done your post-launch review then it’s time to look forward to the next launch.
And I have some brilliant resources to support you in doing this!
First, I have the FREE Launch Like A Pro Challenge which is coming to you very, very soon!
Secondly, my signature online program Launch Mastery which gives you everything you need to know about launching in a soulful and strategic way.
And while you’re waiting – don’t forget to download the Post-Launch Review Worksheet to support you in reflecting on your last launch and releasing all of that energy!