I’m going to put it out there. You shouldn’t believe everything you hear (or read) even if it happens to be from your business idols.
As an e-Course coach and launch strategist in the e-Course Launch Formula I see my clients and also my colleagues and entrepreneur buddies struggling with these 3 e-Course launch myths that hold them back from epic e-Course success.
So in this blog I’m on a mission to bust those myths and set you back on track.
Myth 1. You need a big list
The first myth is that you need to have a big list to have a successful launch. This is something I’m really passionate about, because I know it holds a lot of people back – thinking that their audience isn’t big enough – and yet it’s totally not the case.
I started having successful 4-figure launches with a list of just 140 people – which is a tiny audience, and I’ve grown that into a multiple six-figure business, even though – when compared with lots of others in the online word – I still have a relatively small tribe.
The truth is, often a small, targeted list can convert much better than a big one. Rather than getting hung up on the size of your audience, it’s more important that you connect with your readers, understand their needs, and make an offer to them that is too good to refuse.
In the e-Course Launch Formula I show you how to build your list so that you can have the best launch possible but also how to launch with a small list.
Myth 2. If you build it they will come
The second biggest myth is ‘if you build it, they will come’. If only it were that simple!
Lots of people think that if you simply create a product or program that’s half decent, and pop up a sales page, people will be eager to fork out money for it.
Unfortunately, that’s not the way things work.
A successful launch is about consistency, it’s about active strategy, and it’s about building trust with your tribe over a period of time.
So in reality, it’s all the groundwork you put in over the months (or even years) leading up to your e-Course release that actually make a massive difference. I didn’t do a six-figure launch until my third year in business.
It’s really important to look at this as a long-term game. At the start, it might seem like you’re putting in a lot of work for not enough return, but you need to know that all the effort you put in today will pay off down the road – even if it’s not for this particular launch, or this particular product. You’re sowing the seeds for the future.
Just to put this in context, one of my favourite examples of this is a lovely client in my Mastermind program. She has an awesome e-Course in a really specific area. And for her first launch, she only enrolled 6 participants – which considering all the work that went into it, would have been enough to make a lot of people give up on the spot.
But she didn’t.
Her second launch, she enrolled 26 people, and then her third round she got over 50 and had her first 5-figure launch.
Now in my book that is awesome growth and shows the power of persistence, and taking a long-term view of your business and your progress.
Myth 3. That you need to be an expert
The third biggest myth that I encounter is that you need to be a complete, total expert in your field. People seem to think you practically need to have a PhD before you can create an e-Course for your audience!
This is absolutely not true.
To start with, for pretty much everyone who has this fear – that they don’t know enough to launch a product – I’m betting you’ve got a whole lot more expertise than you give yourself credit for.
It’s really easy to dismiss the things that come naturally to us, and to undervalue what they’re worth. (Especially for us women – we seem to be particularly good at it!!) So make sure you’re looking at your own skills with an objective eye.
Like, for example, if you’re fantastic at, say, coming up with healthy meal ideas, it’s easy to forget that LOADS of people struggle with that, and would get a lot out of you compiling your knowledge into an e-Course.
Secondly, you don’t actually NEED to be an expert, and you certainly don’t need a formal qualification (for most things, anyway). You just need to know more than your clients, then understand the right way to position yourself and package your skills. That’s it.
Just as an aside you do need to think about your specific topic and the ethics of teaching it to others, for example, topics in the fields of medical treatments, financial services and legal sector (just to name a few) should be delivered by those with significant qualifications and experience.
The specifics of this blog were discussed my me in a recent video interview over at She Takes on the World with Natalie MacNeil
Want to create an e-Course and bust through all the myths and stories holding you back?
Then check out the e-Course Launch Formula today.