I recently flew to Sydney to meet Ali Brown at Repower – her event for 7-figure entrepreneurial women.
When you take into consideration the event fee, flights, accommodation and incidentals it cost me about $8k.
That is the most I have ever spent on an “event” – in fact it is about quadruple the amount I’ve spent on attending previous events.
Now I know some entrepreneurs drop this sort of cash on events on a regular basis.
They do it for the premium experience, for the lifestyle of travelling internationally to events, for networking, to build a certain image and to “be seen”, because they are looking for a silver bullet to grow their business and for all sorts of other reasons.
So why did I attend Repower and what did I learn?
Let me take a step back for a second – at the end of 2015 I realised that I was ready for more and by more I mean new mentors and to surround myself with people earning more than me in business rather than being “top of the class” from a revenue perspective.
So when Ali’s event Repower for 7-figure women (or those approaching 7-figures) came up I knew I wanted to attend.
I had been thinking about working with Ali further for a while now and the next jump up in investment to work with her is 20K and 65K (in Aussie dollars) so this seemed like a pretty good way to get started and to see if we were a good fit. And by good fit I mean a relationship that would be mutually satisfying.
I’m also a big believer in that undefinable energy between two people that can often only be felt when sitting in person talking to someone.
It’s is how I knew my current advisor was someone I wanted to help me.
Ali Brown is also one of the first people I ever followed in online business over 5 years ago and is one of the original founders of the information product industry so I really wanted the opportunity to be in the same room and soak her energy and experience up.
I didn’t go in to this event expecting a ‘silver bullet’ or one thing that would change everything – I’ve been around long enough to know silver bullets don’t exist.
When discussing whether to go or not, my friend Denise Duffield Thomas put it, ‘there are no advanced strategies’. I’m not sure I entirely agree with Denise because I think working with subject matter specialists really pays off but I get what she means. There is nothing that one person can teach you that hard work, commitment and persistence won’t eventually get you but sometimes it is about doing it smarter and quicker with support.
But there isn’t a secret that people aren’t telling you – there is no silver bullet.
As I am not currently in a mastermind this year I decided that it would be an alternate way to spend some of my coaching and event budget and a chance to network with some other like-minded women within Australia which admittedly I find hard to connect with at the $500K-$1 Mil+ bracket.
There were around 17 participants at this event – in the end a number of the of women I met I already knew in some way (the curse and benefit of b-school you might say!) but I was really pleased to reconnect with people such as Denise Duffield-Thomas, Amanda Daley, Kim McGann and a new friend Clint Salter.
The Repower Event
We were housed in the gorgeous Four Seasons Hotel in Sydney and two nights there away from the kids added to the treat. Seriously BEST ROOM SERVICE EVER.
We also went on a luxury yacht on Sydney harbour which was an amazing experience.
I often find that taking yourself away is not always just about the presenter(s) content rather it is about connecting with your own thoughts away from the noise and responsibilities of home.
This is why I make sure every year that I have at least a couple of solo trips planned to connect into my inner business wisdom.
I left with one major decision about my zone of genius in my flagship program and a greater focus on building saleable assets for the long term (even if I never sell).
Both of these were pretty big mindset shifts for me so yes it was worth it.
What I loved about Ali Brown at Repower
Now let me get onto what you really want to know about which is Ali!
Firstly I need to respect her privacy and that this event comprises her intellectual property so I choose not to go into a huge amount of detail (dammit there go my ethics again!) but here were some of the things I loved:
- Her vulnerability – within her opening speech she was quite emotional and you could feel her gratitude about where she is at in her life and business and that really resonated for me
- Her presence – this lady has a class and powerful presence unlike other coaches I have met
- The Sharp Right Turn – Ali talked about her “sharp right turn” in her business where she made some major changes to simplify and says she couldn’t be happier. I really resonated with this because I believe that as a business coach if I can simplify peoples business models, launches and to-do lists whilst simultaneously helping them to grow their business then I have made a real impact.
- Big Bold Move – She asked us to think about what is our big bold move? What is the next BIG thing we are going to do in our business to set ourselves apart in our industry? As she said ‘no magic happens in the middle‘ and “look for something your competitors aren’t willing to do or can’t do”.
- Positioning – Ali spent a lot of time talking to us about our positioning and urged us to think about how we are positioning ourselves and I loved her quote “if you don’t write your story someone else will”.
- Pricing – “you can’t charge that much until you’ve paid it yourself” – this is a big one and something I really believe. I think if you are asking your clients to step up and invest in themselves and in you then you need to be willing to take the same leaps of faith yourself.
I took 7 pages of notes so clearly these are just a few highlights from the two days!
- A highlight for me was meeting Regan of Aiden and Anais – an Australian who has built an $80 Mil business.
- Regan was so open with her lessons building this business from nothing including working in partnerships and getting investment and I learnt so much from her experiences.
- Regan mentioned that only 2% of businesses by women earn over a million dollars despite the fact that women start businesses at twice the rate of men. This hit home for a lot of us and drove us to want to be part of that 2%
- Regan also talked about protecting your “boutique brand” to keep the “second level brand” strong. Even though hers is a baby product business I was able to draw parallels in an online coaching business and how having a premium mastermind product helps to position e-Course Launch Formula as exceptional value.
So what did I really learn?
I had an excellent two days and in the end I realised that my current business advisor is able to give me exactly what I need right now to scale my business,build robust business and financial systems and build saleable assets just in case I want to move on at some stage in the future.
I’m excited to know that I have a business with such promise and being around people like Ali Brown helped me to vision that success even more clearly for the future.
My key message is don’t expect any one event, e-Course or coach to be the silver bullet – there should be other reasons for your investment such as the experience, the connections and relationships, the time away from your business or learning specific skills that you need right now in your business.
Where to next?